How To Write a Great Sales Letter
Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc
Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company. You will not make sales by telling customers about the latest events in your office or the history of your company’s expansion. The letter should be about the customer, their problems, and how you can solve them.
Headlines are the most important part of a sales letter. Try to come up with at least twenty different headlines and select the best. Generally headlines should be longer than 3 or 4 words, but less than 17 words. Take a look at newspaper headlines and other sales headlines for inspiration. Be specific. If you have a figure of 37% then use it, do not say ‘over 30%’.Do not exaggerate in your headline to get attention. If it cannot be believed readers will not bother to look further.
When you first sit down to write the main body of the letter do not edit it as you write. Just write what you think is the main, important message and do not stop to correct spelling mistakes or grammatical errors. If necessary stare determinedly at the keyboard as you write, or better still turn the monitor off on your PC. If you continually stop to make corrections the words will not flow and the message may become confused. Once your first draft is complete then go through it and make corrections.
Avoid long sentences in your sales letter. You want to make the letter as easy to read as possible. Break the letter up with subheadings that refer to the contents of the next section. Your subheadings should give enough information for someone skimming down the page to understand your offer.
Once you feel your letter is complete put it aside for a while before reading through it again. You may spot mistakes or areas of confusion. If you cannot leave it for a period of time give it to someone to read. Ask them to skim through it to see if they get the main points of the message. If they do they can then read each sentence and give you their impression of the letter.
Mr James started My Business Tips Online (Melbourne) in 2006 providing business advice, tips, tutorials etc & regularly writes articles about his industry – http://www.mybusinesstipsonline.com
Freelance Writing As A Home Business Career?
There is a large variety of home based online businesses available to the right individuals who are interested in participating in them.
This includes the sale of physical, service and electric goods and services including technology based concepts.
You can do a virtually unlimited amount of service, physical and sales businesses merely by working from your own home office.
Be that as it may, there are many reasons why entrepreneur type individuals of all types should consider, if they have a vocation for it, an online home based business opportunity as a freelance writer.
Some people are very surprised to learn that it is there cup of tea while, to be truthful, most find that it is not.
The only way to know is to try. No one knows for sure.
You would have low overhead costs.
A good reason to base your business home online opportunity on freelance writing is that there are low overhead costs involved.
You will most likely only need to pay for your computer equipment and electric power needed to run the equipment but other than that the overhead is almost nonexistent.
What better way to earn money and keep it than having to pay very low overhead costs associated with this business.
A beautiful creative outlet
In addition, making the choice to base your business home online opportunity on freelance writing allows you to have a creative outlet while making money in the process.
You can use your creative talents to earn a living which is a wonderful concept.
Freelance writing provides this option for job seekers to take part in while bringing home a nice paycheck for themselves.
The start up is easy.
You will also find that freelance writing, via online means, is an easy business to initially undertake.
All you really need are the clients to write for and the creative mind to perform the freelance writing.
When you get both of these things, you are well on your way to earning money via freelance writing.
You can make your own schedule
Individuals who choose to use online avenues to pursue a business of freelance writing will find that the daily schedule is quite favorable as well.
One who engages in freelance writing will ultimately be able to make their own hours.
At the same time, while keeping client deadlines in mind. You can choose to write during the day or nighttime, whichever is higher quality, for you.
You would now have the ability to make your own schedule while earning a living in a highly desirable writing career.
You can work for a variety of clients of your own choice. No jerks allowed, unless you wish.
Lastly, one additional reason to base your business home online opportunity on freelance writing is that you can work for a variety of clients all at once.
Since it is done on a freelance basis, the writer, you, has the choice of who they will work for and how often they will do the writing as well.
The flexibility with regard to clients is a great reason to get involved with freelance writing via online means.
Conclusion
These are the more beneficial reasons to base your business home online opportunity on freelance writing.
You will find that you have very low overhead, a creative personal outlet, an easy start up, flexible schedule and the ability to work for whom you want and when you want.
The risk is low and you will not know if this is for you, or not, unless you try it. Now go see if you can make your keyboard pen be mightier than the sword.
James M. Lowe writes original articles, press releases, e-books, blogs and websites about home business opportunities.
http://www.contenttomarket.com/ArticleWriters/
Make Money Online By Becoming A Ghostwriter
About six months ago I read an article similar to this one. I had never even considered becoming a ghostwriter but I figured I would give it a shot. In the past six months I have earned over six thousand dollars off of articles I have written for webmasters alone.
What is a ghostwriter and how can I get started? A ghostwriter is someone who writes articles just like this one and sells them to those interested in publishing them on the net. When you create an article as a ghostwriter you are selling the article itself including all rights to the article to the customer. This means once you have sold the article it is the property of the customer. Getting started is easy. Create a simple sales page that will contain a little about you, a picture, the price per article and a way to contact you, the ghostwriter. Go to paypal and set up an account so you can make money. It is very easy but if you have any trouble just give them a call and they will tell you exactly how to set it up to receive payments through your website. Now use a cheap promotion technique like google adwords to get your sales page out there.
Once you start advertising your sales page, webmasters will start emailing. Just be straight and to the point. Let the Webmaster know exactly how the process will take place and reassure him or her that they are receiving a quality article. Ask the Webmaster for the subject. Once you receive the subject, get online and do a little research on whatever it is. Once you have some knowledge on the subject, write the article with one or two keywords that the Webmaster has provided you. Try to place these keywords in the article about six times per every four hundred words. The ideal number of words per article should be about four hundred.
Once you have completed the article, send the payment link that you have created with paypal to the Webmaster via email. Once you get confirmation that the payment was made, attach the article to an email and send it to the Webmaster.
That is all you have to do to begin making money online by becoming a ghostwriter. If you provide a reliable ghostwriter service by creating quality articles you will be making money online in no time and you will have officially become a ghostwriter.
Joshua Spaulding is an author who provides ordinary people the opportunity to make extraordinary money through his website at http://makemoneyonline.josh4info.com Joshua also owns a quality article directory at http://www.articlesarea.com
Copywriting: Is It The Right Choice For You?
Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are prepared to work, almost anyone can learn. That said, almost anyone can learn to play the piano – but they won’t get to Carnegie Hall! It’s a discipline that’s totally different in many ways to, say, fiction writing. Good copywriters are in almost constant demand and, at times, demand outstrips supply. Why? Well, many people want to write – but the majority want to write novels, short stories, poetry and the like. Maybe they see copywriting as not creative enough but believe me, that’s just not true! Good copywriting demands high levels of creativity and an attention to detail that you may be surprised by.
Learing how to be a copywriter does demand time and effort, but that doesn’t mean you have to attend college – there are many how-to books and online courses available that cover the subject of freelance copywriting. So have a look online, go to the bookshop, visit you local library (now there’s a real goldmine of information!). Many people are wary of being a freelance writer and yes, relying on your own skill and confidence can be daunting if you’re not 100% sure of what you know and that you can do a good job. What gets a soldier through a battle? Training and discipline, that’s what. Without it, he’s just a guy in a whole lot of trouble. With it, he stands a fighting chance. Freelancing is the same: arm yourself with skill, and confidence will follow in its wake. The rest is up to you!
Although most copywriting is concerned with advertising products, that’s not always so. In any case, say you were given the contract to write the advertising copy for a new model of Mercedes-Benz, with all the massive investment that is commensurate with such a venture – wouldn’t you consider that a pretty huge feather in your cap? And yet you’re only selling a car, aren’t you? Don’t let anyone ever belittle your skills as a copywriter – you will have earned them, no matter what kind of copy you write.
Like most everything worthwhile, learning the skills of the copywriter take time (unless you’re very talented, of course!). For we ordinary mortals, starting out means learning the basics. Let’s face it, you wouldn’t expect to take a racing car round Indianapolis just after getting your licence, would you? I’m not going to dress it up – it takes grit, dedication and practice. It takes guts. There may well be times when your enthusiasm ebbs to almost nothing. Will you ever get your first commission? Have you really got what it takes? Then the day comes when you’re paid for your skills – believe me, that’s a great day. The hard work has paid off – you’re now a professional. You’re treated as an expert, company CEO’s defer to you in your field (now that really is a good feeling!) and, at the end of the project, you can look at promotional literature, professionally produced on heavy gloss art paper and say – ‘That’s my work!’ It’s hitting a home run in the final of the World Series – it’s holing that last long putt to be the Masters champion, it’s – well, let the moment come and you’ll see what I mean!
Steve Dempster is a writer of copy, articles and fiction. To get started on the copywriting road visit http://www.iwanttowrite.co.uk for more information and advice.
How To Grab Your Readers Attention With Your Subject
The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.
An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.
You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.
One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.
A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.
You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.
You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.
You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.
Dwayne Garrett is the author of several eBooks and popular software applications, he also offers a FREE Internet Blog that will help you to make sense of doing business on the Internet over at http://www.dwaynegarrett.com