Whats Wrong With Your Sales? Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets
Here’s a really simple way… to turbo charge your ad copy production.
This is one is the major things that a majority of internet and affiliate marketing from all ranks are missing today. Copy writing skill and sales page writing skill.
But it is fixable… Here is how to Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets!
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Lead your readers to the conclusion you want; that is to say, Yes to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don’t set a negative tone by having them reply No. Or by the time they’re through reading, they might say, No to you!
9. Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
10. Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and/or give them back MORE than they gave you.
11. Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy -and NOW.
12. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
13. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.
14. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
15. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
16. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
17. You could bullet or indent your benefits on your ad copy. Must people won’t read a whole ad copy, so make your products benefits standout and you won’t lose the sales from all the skimmers.
18. You could change the size of your text on your ad copy. You want to make your text large enough so it’s not hard to read. You also want your headline and major points to be larger so they will standout.
19. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product’s value.
20. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product’s claims.
Now you have just learned a lot… with Teach Yourself Copywriting ad secrets? It’s time for you to take some action…
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The Top 3 Things You Need To Have In your Headline
When you’re writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and more.
In a powerful headline, as in copywriting strategies, you need to tap into your customer’s emotions. In order to do this your headline must have a huge impact on your visitors.
Thus, the top 3 things you need to have in your headline are:
1. Make It Credible
Ask yourself if your headline is credible. Consider a headline like this: “Lose 10 Pounds In Two Days! Normally only a small amount of people will believe that headline if it comes with a good body copy. However, do you think a majority of people will bother to read the body copy with that kind of headline? As you can see, credibility matters on whether the headline makes sense to the reader.
2. Does It Invoke Curiosity?
Your headline has to make your visitors curious about what you have to offer. The more curious your headline is, the more your visitors want to know what product it is and how much impact it can have on their lives.
Curiosity makes your readers head on over to your sales letter, where they can read and feast their eyes and minds on the product and its benefits.
3. Is It Benefit-Driven?
Your customers want you to answer this very important question, which is ‘What’s In It For me?’ This is the first and foremost question you have to answer before you fill up their head with even more benefits that can make them excited and whip out their credit card to get your product.
Customers want to know how the product can improve their way of life. People normally get sensitive when they have to impart with their money, so they want to know what the product can do for them in exchange for their money and if the product is worth to buy.
These top three strategies for your headlines can help play a huge part in giving your customers a good first impression of your product. This is what your customers need as an assurance that your product is not a sham and that it is something authentic.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
Ghostwrite For Money Online
One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one you can be successful in this business. Just create a small sales page or announce your service in outsource programs. All you need to do once you receive the order is do a little research on the topic and write an article similar to this one on the subject. You can make anywhere from five dollars to fifty dollars per article doing this.
If you are an experienced ghostwriter you can make money by writing books. If this is your specialty there are many outsource programs out there that you can sign up for and bid on projects. If you win the bid you complete the project and the person will pay you through pay pal or another trusted payment method. The money paid for this type of project will vary but usually proves to be extremely profitable.
One of the best ways to get started is to create a small sales page and advertise on pay per click advertising programs like google adwords. With this type of advertising you create an ad and when someone is searching for a ghostwriter your ad will pop up on the sponsored search area. You only pay when someone clicks on your ad and you control how much you pay per click. If your ad is written well and it gets a lot of click compared to the number of times it shows up you will pay less than what you bid. You can pay as little as fifteen cents per click and have a very successful campaign.
If you prefer another method of advertising your ghostwriter business you have other options. You can join forums that relate to ghostwriters and put your link in the signature block. This way every post you make is a free advertisement for your service. You can start off with one or two good customers and if you do a good job they will refer your ghostwriter service to their friends.
When it comes down to it there are many ways to be successful being a ghostwriter. Taking action is the key, remember you do not have to be experienced or have a special talent in writing in order to profit from this. Create a plan, do a little research and stick with it.
Joshua Spaulding is an author and webmaster of http://ez-onlinemoney.com where he gives free training on how to Make Money Online. Joshua also owns a Quality Article Directory at http://www.articlesarea.com
Copywriting Training: The Fundamentals You Need To Understand When Writing Copy
When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them.
1. The Qualifier
A qualifier is a term to let the reader know to whom this sales letter is intended to. A pre-header if you will. If you did not apply a qualifier into the sales letter there could be a misinterpretation of information. For example, a man looking for ways on how to fish better would not want to read a sales letter on copywriting training.
For example: Attention: All fishing enthusiasts who have always dreamed of finding the perfect lure!
You may have seen this kind of qualifier before and this is what you call a qualifying statement. There is no doubt who this sales letter or web page is for.
2. The Headline
First, adding open and closed inverted commas or a quotation mark somehow appeals more to the eye when a headline is being read. It is almost like the eye-catching sensation when you read a fiction book, where you prefer to know what the character is going to say rather than what the narrator is trying to tell you.
“Think about the quotation mark is a sign of me trying to tell you something and you have no choice but to read it.”
When you’re inventing a headline, create one that packs a hell of a punch. Make the reader stop to read your headline and be in awe of it. The choices of words you use are VERY important. Choose the words that arouse interest in the prospect. In turn, the reader moves on to the next line and eventually the whole sales letter, to see what you’re up to, and that is, promoting the product.
3. The Opener or Lead-In
The opening of a sales letter is like the opening of a conversation with someone. You may start by telling a story to invoke curiosity to make them want to read on and know more. The story could be a fantasy or a problem someone had. Make sure it subtly leads to the product you’re promoting or you might as well write a fairy tale right then and there.
4. The Body Copy
A BIG mistake among first-time copywriters and advertisers is their ability to sell a product’s features but not its benefits. If you sell a product’s features, the prospect will be thinking, “So what if the software is most updated in its technology? I want to know what it can do for me.” Thus, subtly try to make your prospect understand what it is about this product and why they must have it in their life.
Basically you want to answer the burning questions that your prospect has which are.
Who are you? Why should I listen to you? Whats in it for ME?
5. Sub-Headlines
Sub-headlines are a teaser for what’s coming right up in the sales letter. It could be a quote or it could be much like a headline, but with a little less impact.
Adding a subhead can increase the readership in your sales letter and increase the likelihood of closing the sale. When a prospect is reading your copy, and gets to a section that is either boring to them or looks like it is too difficult to keep reading, a good subhead will grab them by the eyeballs and force them to keep reading.
So in essence a good subhead can be somewhat of a headline styled point that pulls your reader down into your copy.
6. Bullets
Bullets basically summarizes up the product’s benefits. It tells the prospect what they will get and how their lives would change if they purchase the product to arouse deeper curiosity. Also, with bullets, it is much easier to read and understand rather than having to read the benefits of the product in a paragraph.
The key point with a bullet is to peak curiosity.
7. Testimonials
People respond easily to that product when they see that it has benefited others. It is human nature on our part, because our conscious mind does not allow us to put our trust in a certain product unless there’s proof big enough for us to trust it.
The beauty of testimonials is that it plays on a powerful force in human consciousness that compels us to believe in or against a decision. That force is the power of social proof.
Further study into human influence and persuasion is required to understand that point further. A good book on this is ‘Influence: The Psychology of Persuasion’ by Dr. Robert Cialdini.
8. Closing
This section of a sales letter is your last chance to prove to the prospect that the product is something worth having. You may state how different this product is, how rare it is on the market and how beneficial the product is to the prospect.
Another tactic to use in the close is the take-away or making the product or service scarce or limited availability. This tactic forces your prospect to think twice about leaving without ordering and a large percentage of them WILL end up buying.
Writing powerful copy is quite simple if only you understand your market and know what their needs, wants and wishes are. All too often people are quick to write a sales letter to close a sale yet never give concerted thought to WHO they are writing to and what they want and need. Research into your market is key but once you know who your market is and what they want, your sales will skyrocket as a result.
Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover his copywriting training secrets that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com
Treat Your Writing As A Business
Writing is more than just a creative process. It’s a business that can create a substantial income for you. First, however, you may need to change your entire mindset.
The dream of almost any unpublished writer is one day getting published. To have their material read by the masses of people who love to read. Then, secondary to that is the desire to even get paid for their work.
Writing is one of those passions that seem to rise up from deep within and whether money is involved or not, the writer is compelled to write. Words become a living entity that breathes life into the reader who consumes them.
This is fine except that when a writer needs to make a living, the business and financial end tend to land on the back cover of the entire publishing process.
It is important for any writer to realize that once they have completed a writing project, it is then time to stop being a writer and begin being a businessperson.
Time spent creating your work is time that should be charged to your company. If you’re not sure what to charge as an hourly rate, ask yourself what it would cost you to hire someone to write it for you.
Publishing contracts and processes take on many faces and all are negotiable. Having your book tied up at a publisher who will take upwards of a year to evaluate your work, and possibly reject it, is like trying to buy a car while you wait for the salesman to decide if he wants your business or not. Besides, you wouldn’t give someone a year to try out your couch before they decided if they wanted to buy it or not, so why would you do it with your livelihood?
A partnership with a publisher is essentially a joint venture between two companies – yours and theirs. Your mandate as a business owner is not to just hope that they will like your writing and decide to publish. Your job is to decide if your product and their company is a good match and to allow them to do the same. Whether you actually got paid or not, if you have billed your research and writing time to your company, then you are coming to the table with a major financial investment in your hands. If you couple that together with your talent and your ability to view the world in a way that others want to explore it then you have a valuable commodity to do business with. Never feel inferior.
Are you very creative? Can see things that others might not? Do you think that you can list and expand on all the benefits of a soup bowl? If so, then copywriting may be a style of writing you wish to consider as a business venture.
Copywriters write compelling advertisement copy for companies.
Have you ever bought a meal at a quality restaurant based solely on the succulent description you read in their menu? Or did you buy a product somewhere because of what you read in a magazine ad? What about the letters you read in your mail advertising everything from credit cards to antique grandfather clocks? Those are all the works of a copywriter.
This is a very lucrative field and copywriters can make thousands of dollars, if not tens of thousands of dollars, writing about just one product. Why? Because a seller knows that a good copywriter will generate far more money in product sales than what the seller paid for the copywriting itself.
If you want to see who is looking for writers, then go to elance.com online, or buy “The Writers Market” in your bookstore.
By changing how you view your writing, you can be both creative and financially rewarded. Keep writing!
Ricardy Banks is a regular article contributor on many topics. Be sure to visit his other websites Internet Advertising Solutions http://www.bestsearchestate.info , Media downloading revolution http://www.burnlounge.com/bankonit and Debt Consolidation http://www.loan-shopping.info