Traffic Generation Tactic – Writing Article Resources Boxes That Get Clicks
Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.
Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.
But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.
Now we know what resource boxes are, what are the benefits of having a good resource box?
Mainly its driving traffic to your site.
Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.
So what would be a good content for your resource box?
Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the Internet that can help you in determining what keywords to use.
Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.
Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.
Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step traffic generation plan to profit online and become the next big internet success story! http://www.InternetMillionaireCode.com
How To Be Different When Writing Articles
If you read these lines you already know that article writing is one of the best ways to increase your traffic and get more visitors. It is now a major weapon in search engine optimization. Everybody knows that and each day hundreds of new articles are being submitted to the popular article directories.
So how can you make sure to grab attention among all those thousands of articles that are around? The answer is simple: Be different.
Nowadays, I always wonder why so many times articles out there deal with a topic in such an abstract way that you get the impression the author is barely interested in the topic.
Let’s put some groove into your articles and make it different:
Your Opinion Counts
People need guidance and they love to read opinions. But too often articles don’t offer a clear view on a topic but just a digest of what everybody already knows and agrees upon.
Don’t repeat what everybody knows anyway. Often in forums or blog comments your find high-quality content from people who really know about a subject. Even if you don’t know more facts about a topic you will at least have an opinion.
You may use an article to publish your personal view of a certain topic or aspect. If you agree or disagree with a common view on a popular topic – write it down. Just be sure you explain why your view is the way it is in words people can understand.
Use Humor
Don’t be boring. Spice up your article using a nice and humorous style. Sound like a normal person having a conversation instead of professor giving a lecture. Just make sure you use common sense when judging your humor.
Consider that your articles may be read by people from different cultures and religions all over the world. What you may think to be funny could be an insult to another person. Don’t provoke intentionally or be sarcastic. Write as if you always have a little smile on your face.
In fact I have found that if you smile while you are writing. Your language will automatically get more friendly and humorous. It works.
Tell A Story
An article does not have to be an essay. Sometimes you can explain something much better by telling a story. People have been telling each other stories for centuries.
The Internet hasn’t changed that. People want to know about things that happened to you or to certain people. This way your message is much more personal than if you just write about some abstract concept or product.
Get Some Inspiration
Do a search on your topic or subtopic. Read existing articles on your topic in the major article directories. Get familiar with what other people have said about this topic. Read three or four articles then write down some more ideas and concepts that come to your mind.
Often you will find an article representing a certain view. You may use this point of view to write an anti-thesis, basically stating that you don’t agree with the author or with a certain aspect that many people agree on. This will make you different and it will make people curious about what you have to say.
Search forums on your topics and pick up some different views there. Often you will find the mainstream views in the article directories but the real insider info you get when you visit forums and read peoples posts and opinions.
To sum it up, article writing is one of the best ways to increase your traffic and get targeted visitors to our site. You just have to make sure you set yourself apart from the gray mass of boring content all around you. Show your readers that you are a human being – not a content robot and people will read your article, click on your link and republish your article on their websites.
If you want to know more about writing profitable articles easily, get all the secrets that I have put together for you in this free report here:
http://freereport.contentinsane.com
Hiring a Freelancer For Your Article Campaign
As a graphic designer, I have found the need to hire freelance writers on more than one occasion. When I’m designing an ad campaign or helping flesh out a client’s website, one of the most important things to remember is that words must go with the images in order to make them make sense. I sometimes have to be reminded of this myself!
I always recommend that my clients take advantage of article marketing — no matter what their business is about. Distributing their content (even if it’s ghost-written) across the Web drives traffic to their sites, increases their sales and gives them greater name-recognition. Like me, lots of my clients don’t really want to take the time to write — not even about themselves!
Here’s what I tell them about hiring a freelancer:
1) Good ghostwriters cost money. Their services aren’t usually prohibitive, but like all things in life it seems you get what you pay for. You should expect to pay between $30 and $100 for a good, solid article. And when you look back and see how much that investment has increased traffic to your site, it will seem like small potatoes.
2) Inform yourself. Many freelance hub sites out there (which we’ll cover shortly) provide services from writers around the globe. It can be difficult working with a writer who has learned English as a second language. If it’s important to you that your content is written by a native speaker (or simply someone who has a really great grasp of English) you’ll want to make it clear up front when you post your project.
3) Form a relationship. You might only have one project right now, but if you find a good ghostwriter, keep their contact information handy. You never know when your site will need updating, and odds are good that the freelancer will be thrilled that you came back for more work.
4) Hire more than one person. One really great way to get the best value out of your project, if it’s big enough, is to hire two, three or even more professionals. You can have phone conferences and exchange e-mail to get the voice and tone just right, and it’s nice to have a little variety in your site’s content.
Besides, the more writers you hire, the more articles you can distribute — and that translates into money in your bank account.
The first thing you can do is enter a search for “hire freelance writer” or something similar using your favorite search engine (Google’s mine). You’ll come up with thousands of websites run by professionals selling their services. If you find one you like, and the price is right, magic can happen.
There are also some really great one-stop shops for employers looking to hook up with freelancers. Some of the ones I’ve used are Guru, E-Lance and craigslist.
Guru is great because it’s free for employers. All you have to do is post your project and then freelance writers submit bids for each posting. Your contact information remains anonymous, and you get to see the professional’s resume, reviews by other employers and any writing samples they’ve submitted. Guru has enlisted thousands of professionals, in the U.S. and abroad, who specialize in everything from Web design to ghost-writing science fiction novels. The employer review system is also helpful, giving you a sense of who you might be working with before you sign any contracts.
E-lance has much of the same thing going on. Employers can post their projects or invite particular professionals to bid on them for free, and then pick and choose from selected candidates based on past performance reviews. They offer professional services from graphic design to programming to article writing. They also offer a safe-payment method and a 1099 tax service that makes your life sooo much easier.
Craigslist is always a good standby to turn to for professional writing services. Simply choose the geographical area you want to search and look up “writing” under the “services” tab. You’ll get a wide variety of results, from people offering tutoring and academic services locally to freelancers looking for work all over the country. There is no built-in feedback system on craigslist, so caution is advised, but you can find great local writers using this service.
The thing to remember is: Once you hire your ghostwriter and he or she begins producing content for you, you’ll want to get it out there right away to as many places as possible. This is when Internet marketing really gets exciting — when you start to see a concrete response to your content in the form of increased traffic and sales. There’s a reason they say article marketing is the wave of the future. And if you’ve gotten to the end of this article, there’s proof that it’s working!
Dana Davalos, graphic designer and online biz kid, shares her thoughts on internet marketing, design and life in general at http://www.groovygraphix.blogspot.com. Learn more about her recommended marketing ideas at http://www.articlemarketer.com.
How to “Write” When You’re Not a “Writer”
I’m not a writer — I’ll tell you that right up front. But I can give you some hints and tips that will make your article marketing campaign much easier if you’re like me and you want to make money fast and easy. Find and hire a good ghostwriter. You won’t be sorry you did.
You can find writers simply by doing a Web search for “ghostwriter,” “ghostwriting services,” or “writing services.” You’ll need to look over their website and make sure they offer the service you’re looking for, then contact them with your proposal. Most independent ghostwriters list their e-mail address or have a “contact me” link on their site, and many of them will get back to you that same day.
Don’t be shy. Talk to several different writers until you find someone that you can communicate with. I probably e-mailed 15 people before I found my girl, and she is great!
I’ve had her ghostwrite articles for me on several topics, including my drywall business in the real world when I needed a press release. She did all her own research and even wrote in a style that my customers and contractors could identify with. I ended up paying her $100 for the piece, and I keep coming back to her with more projects. Heck, she could be writing this article! You’ll never know!
The thing about ghostwriters is: You do have to pay them. Like everything else in life, quality costs $$. You can expect to pay anywhere from $20-$50 per article for a good, well-researched piece, but here’s what you have to ask yourself: Would you rather do it yourself or pay somebody else to do all the grunt work?
When I put it in that context for my business, paying a little money seemed like nothing, especially given the response that press release generated. Plus, when I read her final product, I upped her pay to $100 bucks. And it paid off for me: Suddenly people were coming out of the woodwork with holes in their ceiling for my crew to fix. Insert bad joke here.
There are also some really good places where writers come together in a group and you can pick and choose between them. Before I hooked up with my favorite ghostwriter, I hired people off of Guru and Craigslist. Some people also use Monster. Guru is free for employers (that’s us), which is really nice of them I think!
1) Guru: Free for employers; employees pay a fee to search projects. Guru gives you all the info on people who bid on your project including resume, references and ratings by past employers. That way you can choose the best one for your job.
2) Craigslist: Free for everybody. You choose your geographical area and then you can search postings by people looking for writing work or post your own project. You can go outside your area if you don’t care that they work offsite.
3) Monster: Free for job-seekers, so employers pay a fee to purchase job postings. It costs $475 for one posting up to about $13 grand for 100 postings. I found this a little steep, but some people really trust Monster a lot more because of name recognition and the fact it’s been around so long. It’s up to you!
The best part about ghostwriters is they agree that you will own the copyright for any material they write for you. You’ll probably want to make that clear in your initial agreement, but that’s what the term “GHOSTwriter” means. They get the money you agree to pay. You get your articles. You drive traffic to your website, in turn driving sales, which makes you more money. Everybody’s happy.
Roger Haumann owns a drywall contracting business by day and runs the blog www.getarush.blogspot.com by night. Roger is also a frequent contributor to http://www.articlemarketer.com, an online article distribution service.
You Know It, You Love It — Write About It!
One of the hardest things new marketers face is figuring out what to write about. You stare at the blank screen watching the cursor tick away while you start to doubt yourself. Maybe a bead of sweat rolls down your forehead. You start thinking, “Man, is it really worth this much pressure?”
It doesn’t have to be like that. You really can write, even if you don’t think you’re a writer. All you have to do is write about something you know and love. Maybe you’re a dog trainer: Write about the best method of house-training a puppy! Do you love to ski? Write about your beginning experiences with tips about how to stay in the game.
Personally, I love performing and music, so I often write about those experiences. When you write about something you know well and love to do, it automatically becomes interesting to others because you write it with ease and it just seems to flow.
I do have a really good tip for those of you who are still sitting there watching that cursor. Have you ever written a FAQ? It’s actually surprisingly easy. Small business owners (and even people who work for larger corporations) tend to answer the same 10 to 12 questions all the time. Different people ask them, and they don’t answer all 12 every day, but if you think about it, you probably have some pretty stock answers that you give over and over again.
What does that mean exactly? Well, for one thing, it means that people generally want to know the same things about what you’re doing. If people in real life want answers to these questions, you can bet that people are asking them out in cyberspace as well.
So here’s the idea: Write down as many of those questions as you can. I did mine in a numbered list format. Then it’s easy to just go back and simply answer them one-by-one. I almost felt like I was back in high school taking an essay test — only this time I KNEW all the answers!
Once you’ve written and answered your list of Frequently Asked Questions, write an introductory paragraph or two. Ideally, you’ll explain your business and let the reader know exactly what you’re doing. You could say, “I run a website selling surveying equipment. These are questions I get asked all the time in my line of work, and I thought it would be helpful to write an article answering them once and for all.”
You can go into as much or as little detail as you want in these intro paragraphs — remember, no one is actually grading this paper! You just need to give your reader something that shows you’re a person and an idea about what you’re trying to accomplish in your article.
Last, give it a read-through and spell-check and you’re done! Then you can submit said article via your favorite article submission service and you’ll be well on your way to fame and fortune. See how easy that was? Stop fretting and write your FAQ today. You never know how many hits your website might get as a result of that little bit of effort.
For more ideas on writing great articles, visit www.articlemarketer.com/d/writingtipsforwriters.php. Johnny Albertson is a musician, blogger and writer. You can visit his blog, www.beatintheblues.blogspot.com for more insights and pearls of wisdom.
http://www.articlemarketer.com