The Timeline of Your Own Record Label
If you are trying to learn how to start and run your own record label then you have come to the right place. Positioning your record label, along with producing and selling your first records will take time. But how quickly things progress along will depend on how much time and dough you are able to put into the label itself. It also depends on what genre and format of music you are releasing.
If you have no experience in knowing how to start a record label, it might be worth gaining some work experience at a label, getting some advice from a trusted label owner you know, or attending some training or workshops. There are also a number of music industry books and websites you can check for advice on how to start an independent record label. Don’t ever be afraid of getting help from people who have succeeded themselves.
An alternative way when figuring out how to start a record label may be to start small. Do this by licensing a recording to a compilation or to another label, or by releasing a small run of singles. Sometimes selling recordings at gigs or through your website, and aiding the band in booking gigs is a great place to start. Also, building a fan base is a good way to build up music industry contacts, a market for your recordings, and some powerful experience.
Managing and promoting artists is a standard way of getting into the how to start an independent record label side of the biz. Once you are confident that you can handle a release, a typical lead in time for promoting an album release could be around ten to fifteen weeks on average. This allows time to pick up coverage from monthly magazines, radio, and reviewers.
You will need to have absolutely everything in place. Organize the contacts with the press and your distribution deal before starting your promotions. It is imperative to build momentum and break into the marketplace at the peak of the public’s recognition of your merchandise.
Both the media and business partners involved will want to hear “the plan” the story about the artist/s, and what makes them and their music so special. But this doesn’t have to be as much work as it seems. Stay organized, have a plan of attack so that you can ensure your artists, your label and your name will succeed. See, planning how to start and run an independent record label is not as difficult as you thought.
Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author & creator of best-selling music biz books, courses, audio products & “How to” resources that helped 1000s. Go to http://www.TheUltimateRecordLabel.com for more.
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