Beginner’s Guide To RSS: Marketing Your Business with Syndicated Content
RSS stands for “Rich Site Summary” or “Really Simple Syndication”, and is another exciting internet marketing method that can help you boost web traffic and skyrocket your sales. When a web site owner wants to share content with other web sites, the content can be placed into an RSS document and registered with an RSS publisher. This content can include articles, press releases, blog postings, headlines, web content, and any other information that the web site owner wants to allow others to read.
Because of the ease of distribution and the potential for unique web traffic, you can use this technique to improve your online marketing efforts. The key to using RSS as a successful marketing tool is to have useful content that engages and informs your intended audience. No one will want to read boring or useless information, and they certainly won’t want to pass it on to others. Use the following tips to make your content sizzle so that your target market will keep coming back for more.
Articles for RSS
When you write articles for use in RSS feeds, put yourself in the shoes of your intended audience members. As a busy professional, do you want to read long articles with large blocks of text, or would you rather read short how-to articles and checklists? Write your articles to be long enough to provide at least one important piece of information, but short enough to capture the attention of even the busiest professional.
Consider breaking longer articles into one article series. Instead of writing one 2,000 word article, you can write ten 200-word articles that are more likely to be read. These shorter articles are also perfect for submission to online newsletters and e-zines. In addition to considering length, consider the topics you can write about.
Make sure that your articles are appropriate for your intended audience in terms of subject matter and depth. A beginner audience will get discouraged with overly technical articles and an advanced audience will not want to read simple tips and how-to articles.
RSS Press Releases
Press releases can easily be distributed with RSS, much like other types of content. Your press releases need to be targeted and contain information that presents your business in the best light. You can send press releases out for many reasons including changes in ownership, special events, charitable donations, the addition of new staff members, and an increase in the number of products and services you provide.
If you write just one press release a week, you can see a startling improvement in your web site traffic due to all the one-way links your submission efforts can generate. Using press releases is also a great way to encourage other people to post your information on their web sites.
RSS Blog Postings
Blogs are one of the most effective internet marketing tools currently available. They’re also relatively inexpensive and easy to maintain. Blogs allow you to post information about your company, optimize your web site for the search engines, and have customers leave comments so that your web site becomes interactive. When you write blog postings that will be used for RSS, keep the same principles of article writing in mind. Shorter posts are better because people can read them in between major projects or when they want to take a quick break from their work.
You should also be sure to write for your intended audience. Don’t overly promote your business in your postings. Instead, give people information and resources that they can use and they’ll be encouraged to keep visiting your web site. This can help you build solid customer relationships and improve your sales conversion rate.
RSS Content
There are many other types of content that can be used to promote your business through RSS. You can turn all of your knowledge into tip sheets, special reports, question and answer listings, and almost any other type of content that can be used with RSS. Keep in mind the rules for writing content for a target audience and you can successfully use your content to develop your web traffic and help to improve your sales conversion rate.
Setting Up an RSS Feed
Setting up an RSS feed requires a small investment of your time that can help you see a phenomenal return. If you want to set up your own RSS feed, you’ll need to have a server, a database with descriptions of your content, and the ability to use scripting. If you’re not able to use scripting or you don’t have a server or database set up, you can hire a freelancer to do the technical work for you so you can concentrate on finding ways to make your content available all over the Web.
Once you have everything ready to go, you can find an aggregate, or RSS publisher, to submit your content to for syndication. Many of these aggregates are available and allow you to submit your site under a specific category.
Categorizing Your Feed
When you submit your content to an aggregate, you need to make sure you submit it under the right category. This helps you to make sure your intended audience can access your information.
If you own a sporting goods business and accidentally categorize your content under a home furnishings category, people will wonder why your content is listed and will not be interested in visiting your web site. Review your content and make a list of categories that it might fit into. If you are a freelance writer, you can categorize your content under small business, home business, marketing, web content, search engine optimization, or publishing depending on the type of writing you do.
The important thing is not to pigeon-hole your content into one category. If your content can be used by many different audiences, submit to several aggregates under different categories to see the best return on your investment.
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RSS Aggregators To Your Advantage
One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly Rich Site Summary or simply, RSS makes this possible.
Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.
RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.
The specially made computer programs called RSS aggregators were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as “RSS Channels” and “RSS Readers”.)
The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.
RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.
An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed — sometimes all the needed information that users need would be in the titles and short summaries themselves.
The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.
There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end.
The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A users desktop RSS aggregator program also belongs to the client end.
Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.
There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.
RSS feeds have evolved into many uses. Some uses gaining popularity are:
For online store or retail establishments notification of new product arrivals. For organization or association newsletters title listings and notification of new issues, including email newsletters. Weather Updates and other alerts of changing geographic conditions
Database management. Notification of new items added, or new registered members to a club or interest group.
The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.
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Unleash The Power Of RSS In Website Marketing
Ever wondered what is RSS? It stands for Really Simple Syndication or Rich Site Summary, and is a very effective method to bring your website contents to your website visitors.
Unlike other Internet marketing and publishing tools, RSS can power multiple key Internet marketing and publishing activities in different areas:
* Prompt delivery of your Internet content to end-users.
* Increase the visibility of your website and thereby generating more traffic/visitors to your website.
* Power your Internet public relations through RSS conversations.
* Enhance your web presence.
* Serve as an advertisement platform for publishers and advertisers.
So how exactly can RSS help in your website marketing? Well, here’s how:
1. Enhance the visibility of your website and generate more traffic
RSS can be a value-added revolution in the marketing field. For many marketers and Internet publishers, RSS is one tool which can improve their online visibility and generate more visitors.
2. Improve your search engine rankings
RSS has been documented to bring a great impact on the traditional search engine rankings. Even sites supposedly with low traffic are pushed to first-page sites positions for their key search engine keywords and phrases after switching over to RSS feeds.
This is due to the fact that RSS feeds increases the number of inbound links to the site, the specific RSS feed format, and tight RSS feed focus and RSS-specific search engine strategies. These provide the search engines with strong and focused content streams from publisher’s website. RSS publishers get more attention by search engines and directories since RSS contents are still scarce.
3. Increase the number of visitors through RSS search engines, directories and content aggregators
You have numerous options available like RSS-specific search engines, directories and content aggregators to further publicize your RSS feeds and your RSS content, to generate additional exposure, which was never available before.
These will introduce your site to new audiences, making the content more accessible and at the same time improve your search engine rankings by providing you with relevant inbound links to your site.
4. Make your contents reach other websites
Some publishers may have the interest to provide their visitors with more high-quality content but cannot generate on their own. They can make use of RSS feeds from other websites to do so.
RSS is the standard for Internet content syndication and it makes it easy to get your content published on other websites also. The very same feeds you are using to deliver your content to end-users can be taken by other sites to display your content, while providing links back to full-text versions of that content on your own site.
This ensures that you will be able to get new visitors especially those interested in the topic you are covering. Each of these visitors can be turned to a new subscriber or customer with the help of your effective marketing skills.
When someone syndicates your content they are actually giving you an endorsement, increasing your credibility and your perceived brand-value.
Depending on the number of visitors and the response, and with the help of RSS, planning for the next move of your business is made easier.
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