The Super Seven Keys To Viral Marketing
In the beginning, e-mail was the one and only way to carry out a viral marketing campaign. Since that day long ago, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still … it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product or service out there and being talked about. Bloggers always have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can, and does, encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
Visit our web sites for more in-depth information on the tools to make these, and other, viral marketing techniques a reality.
And here’s a BONUS - compound your success by using forums to do viral marketing. Here are some things that are required.
Do Your Homework: Prior to joining any forum, you must do some research.
1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply … everything from holistic medicine to stay-at-home moms.
2. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this.
3. Choose forums that allow sig tags. If it’s possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.
After You Have Joined: OK … you have chosen two or three forums that meet your requirements … now what?
1. Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.
2. Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors … at worst, it is grounds for being banned.
3. Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.
As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.
Don Resh is CEO of WebForce, Inc. He is a respected authority on Internet Marketing, especially in the area of home based business. A more detailed bio is available on his web sites at:
http://www.WebForceSolutions.com
http://www.BizBuildSoftware.com
http://www.TurboMaxSoftware.com
Why You Should Consider Writing an eBook?
It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.
Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my ebook when it’s so impossible to get anything published these days?”
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.
Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.
Let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.
For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.
One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The Cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.
After you’ve written your ebook
Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.
Don Resh is CEO of WebForce, Inc. He is a respected authority on Internet Marketing, especially in the area of home based business. A more detailed bio is available on his web sites at:
http://www.WebForceSolutions.com
http://www.BizBuildSoftware.com
http://www.TurboMaxSoftware.com
The Basics Of Viral Marketing and How To Make It Work For You
Wikipedia defines viral marketing as a technique that uses pre-existing social networks to produce exponential increases in awareness through self-replicating viral processes. Basically it is marketing that appears to work much the same as a cold virus, spreading from person to person explosively.
The best part is that you can take advantage of this marketing technique without expensive software or technological expertise. Here are 6 techniques that will start a viral storm of traffic to your site, if you use them properly.
1. Give away information to your customers and include back links to your site. You can post these books or special reports on ebook directories, give away sites and use JV partners to give to their list. Encourage people to pass the information along to their friends who have an interest in the topic. If your information is accurate and helpful you’ll find many people be passing the book to friends.
2. You can use a Tell-A-Friend script on your site. Essentially you give your customer and visitors a way to easily share your website. Depending upon your market you may find that offering an incentive to tell a friend or two will encourage more traffic. Incentives can be free information that is delivered directly after the tell-a-friend script has been executed. Assure your readers that you do not collect email addresses when they enter their friend’s address. They are not opting their friend into your ezine.
3. Do you get funny video clips from friends and family? This is viral marketing. Although the clip may not be selling anything the concept of passing from person to person is viral. Now, putting your imagination to work, can you create an idea around your niche that would be interesting? Something that would be passed from person to person? All you need is a digital camera. Videos without the professional ‘feel’ lend themselves to authenticity. You only have to look at the popularity of reality TV to realize how much people like ‘peeking’ in on the lives of others.
4. Are you trying to get your information out to your public quickly? You can generate an Internet Press Release to draw in your readers. This is a method that can have far reaching effects when done with creativity and panache. Bring your readers to your page and send them out with a video or ebook to share with their friends.
5. Undercover marketing, done well, can be fun and intriguing. You create a mystery surrounding your niche. There are questions, mystique, a potential for danger and people keep coming back for more. It becomes fun and interesting. Your readers keep coming back for more and sending their friends to figure out the mystery. Yanik Silver has been doing this for sometime with his Underground Marketing Seminar. He doesn’t release the name of several of the speakers, the attendees are undercover agents and the information is highly confidential. The whole event is cloaked in mystery.
6. Social network sites are here to stay. They often evolve around a particular topic. MySpace, the most popular network site, is a general forum where people discuss anything from monkeys to marriage. The information on these sites is searchable. You can easily develop a list of people interested in your topic or niche and release funny exciting information that they are encouraged to pass along to their friends.
7. Buzz marketing is creating a ‘buzz’ about a particular subject, video, website or writing. In 2001 Morgan Westerman discovered a poem in the public domain that he published to the Internet. It was a feel good poem that people started passing from friend to friend. Then the Twin Towers collapsed and people in the U.S. started searching for answers and encouragement. An Interview With God blossomed into a mega-hit. As he realized how much more traffic his site was receiving Mr. Westerman redesigned, added music and graphics. Later he sold screen savers, cards and inspirational books. This was a matter of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to rethink his use of that public domain poem and has created an industry unique unto itself.
These were seven of the low technology techniques you can use to start a viral storm of traffic. They are easy to learn and to develop. Use them to your advantage!
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
Take Your Website Promotion to the Next Level Using a Killer Viral Marketing Tactic
The most powerful website promotion and traffic building strategy in this internet world is viral marketing.
Viral marketing helps to spread your name and website link to hundreds of places online. This tactic requires some initial push, once done in a right format, applying some creative tactics, will spread like a virus with the help of real humans.
The most important benefit of using this tactic is that other people in your niche get involved promoting your site along with you.
Just imagine, having hundreds or even thousands of websites promoting your website all day long helping you to make more sales and attract more leads.
But this tactic requires some initial push to get these real humans motivated to spread your website link. You need to give them a good bait to do this or else they will not be interested in helping you to take your viral marketing to the next level.
In this article you will learn a simple but extremely powerful viral marketing tactic, when applied with creativity, has the power to shoot your internet business success through the roof.
Here YOU Go…
Step 1 - Create a Killer Mini-eBook.
With the word killer I mean that the ebook you create should be of very high quality.
If your ebook is not upto the quality mark then the viral marketing concept will not work. Therefore make sure that you keep your ebook quality extremely high.
Step 2 - Insert Your Links in the Ebook.
Make sure that your website link is present on all the pages of the ebook. The first page of the ebook should contain your website description as well as a brief introduction about yourself.
This will make sure that your main product links and affiliate links are spreaded around your ebook. Here’s one more tactic, insert your links in the general flow of the text in the ebook where you feel that your niche keyword or phrase exists. This leads to high click through ratio.
Step 3 - Make Your Ebook Viral.
Allow your ebook readers to insert their affiliate link of your products and services in the ebook. This will make sure that they will earn money from every link in your ebook.
Also allow them to add their name and a small 3 line advertisement of their website on the front page of the ebook.
This will help them to get free advertisement for their website through your ebook. This type of ebook branding can be done by many softwares in the market.
You can brand pdf as well as exe ebooks and allow your visitors to spread them.
Step 4 - Give Resell and Distribution Rights to Your Ebook.
Give all your visitors free resell and distribution rights to your ebook. This will allow them to either sell or distribute your ebook from their website.
Why will they do this?
The simple reason is that they will make money if they sell your products and services through your ebook and your ebook will also help them to get some free advertisement for their website.
You have given them 2 powerful baits and convinced them to spread your ebook all around.
After few days or months your ebook will turn viral and will spread all around the net. You will see your ebook on every corner of the web if your ebook is of high quality.
This will help you to increase your website traffic from just one time effort.
Apply the above 4 step system and see your traffic counter explode in few short months.
~FREE Video~ : How to Create Your First Money Making Website in 7 Days or Less? - Starting Today…
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What if Every Visitor to Your Site Helps You to Get More and More Traffic in Just Few Days?
In this article you will learn how you can take your website traffic to the next level with just a few days of work.
Sounds interesting? Are you ready to learn this sytem? Here YOU Go…
Mini-eBook helps to establish trust and credibility and has a viral effect and spreads your website url like wild fire.
The most important part of creating a mini-ebook is quality. Create a quality ebook stuffed with valuable information and articles for your readers and they will happily spread your ebook to their friends and relatives.
Getting quality content to include in your ebook in any niche is extremely easy nowadays. Here are 3 steps you can use right now to get quality content for your ebook…
1. Write a tutorial explaining your reader some very important topic. For example, my niche is internet marketing therefore I created an ebook detailing 5 steps to start a wildly profitable internet business.
There will be some HOT topic you can focus on and create a high quality course or tutorial in your ebook.
2. Write your own articles in your niche and create an ebook with your articles stuffed in it.
3. You can even use articles that others have created. Just visit article directories like ezinearticles.com and goarticles.com and grab some quality articles and include in your ebook.
Make sure you keep their resource box attached and give them credit for their content.
Once you have a quality ebook created you have to motivate your readers to spread your ebook to their subscribers, customers, friends, relatives and website visitors.
You have to do everything you can to convince them that your ebook will help them to gain something if they put efforts to spread your ebook.
There are 2 main emotional plugs that you have to fire to make them do this…
1. Help them to earn money if they promote your ebook.
You can do this by allowing them to add their affiliate link of your product and services in your ebook.
You can also include some quality affiliate programs and also allow them to brand them with their own affiliate links.
2. Help them to get traffic to their website.
Allow them to add their website link, advertisement and name in your ebook. For example, the first page of the ebook says…
“This ebook is brought to you by John. Learn how to start a wildly profitable internet business. Rush NOW to… www.xyz.com”
This will motivate them to pass on your ebook to their subscribers. A very useful tip you can use is to add a ‘Tell Your Friend’ script in your mini-ebook and allow your ebook readers to tell their 3 friends about your ebook.
Give them a valuable gift if they do this. And once again make this gift viral. You can give them another viral quality mini-ebook as a gift if they tell their friends and this mini-ebook will once again take your viral marketing to the next level.
Applying this system will spread your ebook to number of places on the net allowing you to get non-stop free traffic to your site for years to come.
And the traffic that pours in will in turn help you to get more and more traffic to your site, it will never stop.
It will take you hardly few days to setup such a system in place, but this kind of system will pay off in spades in near future.
So I urge you to pull up your sleeves and get down to work.
~FREE Video~ : How to Create Your First Money Making Website in 7 Days or Less? - Starting Today…
http://www.7DaysToEarn.com/free-pack.html
Not Using Viral Marketing Could Kill Your Business!
Creativity is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people dont know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivety of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular.
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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What Do Snakes And A Chicken Have To Do With Viral Marketing?
With mass communication being achievable with just the click of a mouse, the internet has become the worldwide marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”
The movie Snakes on a Plane is a good example. While the film did not do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title. When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That is the essence of good viral marketing.
You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.
The Fun Page
If you are a serious marketer, and you do not have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini game that is focused on your product. Be sure to include a tell a friend link to ensure that your fun page gets circulated. Creativity is the key. If your fun page is cool enough, you can be sure that you will get more hits for to your website.
Kind of Weird
Remember the Subservient Chicken? Burger King created a webpage that contained a video camera with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it. The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create bad publicity but as the old saying goes, bad publicity is still publicity.
Email Forward
Create a message with funny pictures or a video, and then send it to your friends or list of subscribers. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address. The best thing that you can do here is to include your name on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products. Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.
Free is Good
Most people search the internet with free as one of their keywords. Free stuff can boost the popularity of your website. There are a lot of items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.
Viral marketing may not answer all of your promotional needs, but it will surely help you in creating a buzz. It is cheap, easy and very effective. What viral marketing does so brilliantly is fuel our irresistible urge to tell somebody about a good experience. It is hard to find any advertising better than that.
Daryl Campbell is an online business owner. Get more free traffic and internet marketing tips along with free video coaching, tools and up to the minute information. Check it out http://winthemarket.com/
How To Explode Your Website Traffic With Free Viral Reports
One of the best ways to do viral marketing is the creation of viral reports which can be freely passed on by you to another person with added benefits to both parties.
How does it work?
Aside from having an interesting topic and a wealth of information, the viral reports contain links to the site and products you are offering. These links can be modified from one person to another by changing the affiliate ID in the link. While these links, known as rebranding, still lead to your website, credit will also be given to the affiliate in the form of commission or whatever arrangement you have worked out previously. By offering an incentive your customers will have more of a reason to pass around your viral report.
That is where the viral explosion begins.
You can maximize your viral report and get an explosion of traffic along with a huge number of subscribers. Keep these factors in mind when promoting your viral report.
1. Wide distribution. There are several ways on how you can offer your report. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.
Be careful with this. If your report comes with a price tag its spread will be limited. Not everyone is willing to spend money on your reports. To get the widest possible reach of your report, it is best to offer it for free along with the rebranding rights. What you are after is for your report to reach a huge number of potential customers and get the most commission from the attached affiliate links.
2. Quality affiliate links. To be able to maximize your report and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?
If your report bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the report theme, you will just lose a good number of potential customers.
The best way to include the affiliate links in your report is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your report, you can then mention the link as a source of additional information.
3. Maximum return for all parties involved. Since you want wide distribution of your report, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.
Having more and more people who would want to rebrand the links means that more chances of your report getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your report, the more traffic you will get on your site.
It would not really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.
Daryl Campbell is an online business owner. Get more free traffic and internet marketing tips along with tools,up to the minute information and free step by step video coaching. Check it out http://winthemarket.com/
Viral Marketing
Just when you thought the world of internet advertising could not be any more confusing, someone tosses out the term, viral marketing. This sure does sound like something your doctor should give you an injection to protect you from. I mean viral usually means infection, and illness, like the flu bug right? On the World Wide Web, viral has been used to describe computer viruses or the viral bugs that sabotage files or computer systems. Nevertheless, when it comes to internet marketing, viral is considered an infectious bug in a good way, not a harmful one.
Viral marketing is an internet marketing industry term used to describe sly marketing campaigns that capture the curiosity of people who then can not help but speak to other people about it. Soon whatever product, or service being advertised in these overt viral marketing campaigns are so often talked about that people begin to integrate them into their consciousness. This is how products become known to us as brand names, they are so often talked about that we feel a familiar kinship with them upon hearing them spoken about. It is weird and at the same time amazing that our brains work like that.
This human condition of developing a kinship with the things we hear repeatedly talked about, advances marketing efforts much farther than most other marketing strategies. This strategy becomes viral in that people absolutely adore trading gossip and news with one another. Who does not like to be the first to hear of something and to pass it on to someone else? When we are the first to know something, we appear much more intelligent than we may in fact be, but not many of us frown on that. Having others envy our intelligence feels good.
To be successful, viral marketing ads need to use flashy text and graphics and short catchphrases that are easy to remember, outlandish, funny, or even shocking at first glance. Many of you may remember an ad slogan of a popular fast food restaurant used years ago wherein an elderly lady would loudly exclaim, “Where’s the beef?” This ad increased the sales of hamburgers for this restaurant and was one of the most successful early examples of viral television marketing. The same holds true for internet viral marketing. Short, easy to remember, and funny.
Viral marketing is cheaper than other forms of advertising because a webmaster can reach far greater numbers of people without having to pay for it. Remember, people like to share gossip and information with one another. So a webmaster advertising a product or service with a sly marketing campaign benefits vigorously through people talking to one another and spreading the knowledge of web advertisements that you just have to see for yourself to believe. Viral marketing is particularly beneficial to the small business that has only limited funds to earmark towards marketing campaigns.
Through viral marketing you can explode your sales through the whopping numbers of traffic your website will get just because people are talking to other people about the snazzy catchphrase they have seen on your website and can not get out of their heads.
If you are here learning about viral marketing, it is a good bet that you have by now heard of search engine optimization and the importance of SEO for your website. SEO will also expand the proficiency of your viral marketing campaigns notably. Combine SEO and viral marketing and you have a powerfully prosperous combination working for your success.
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Viral Marketing Campaigns Drive Targeted Traffic
Viral marketing is a great way to use the power and nature of the Internet to reach a large number of people quickly and drive a continually growing flood of targeted web traffic to your website. With a successful viral marketing campaign, your website traffic could go from almost nothing to thousands of hits or even hundreds of thousands of hits per day almost overnight.
Viral marketing is a term used for marketing campaigns that grow and spread like a human or computer virus. In a successful viral campaign, people pass the marketing material on socially so that the marketing campaign grows like a snowball rolling down hill.
The basic idea of viral marketing is that you can increase your sales by increasing your targeted website traffic and you can increase your targeted web traffic by giving away or spreading something for free that people will pass on to their friends, family, or business associates like a virus.
Viral campaigns may spread through emails or eBooks that people pass on or through articles or viral videos that people pass on.
Microsoft’s Hotmail service was probably one of the biggest early successes of viral marketing. Free web-based email is common today, but it was a new concept in 1996 when Microsoft first promoted Hotmail by adding a short advertising teaser at the end of its users’ email messages. Who would have ever expected how big the results of this marketing campaign could be?
But as huge as the success of Microsoft’s viral marketing campaign was for Hotmail, it only set the stage for what was to come during the 2004 American presidential campaign. Who can forget JibJab’s flash animation political parody of George Bush and John Kerry singing, “This Land Is Your Land?”
By marrying the concept of flash video on the Web to viral marketing, JibJab took the Internet by storm. According to Internet statistician ComScore Media Metrix, the viral video received over 10.4 million unique hits in July 2004 - more than three times as many visitors as the official campaign websites of the two presidential candidates!
Now you may never experience the phenomenal success that JibJab did with one of your viral marketing campaigns, but the concept is simple and easily implemented. It works on the idea that if people like something or can profit from something, they will pass it on to their friends, family, and associates.
Viral marketing can be as simple as writing an article and having it published in article directories where newsletter publishers and webmasters may pick it up and republish it. Be sure to include an author bio or resource box at the bottom of every article that includes your name, your website link, and a call to action that entices people to click on your link. Webmasters and publishers are always looking for great content, so be sure to provide value.
Alternatively, you could send a funny, informative, or controversial newsletter to your subscriber list. Be sure to encourage people to pass your newsletter on with a short note at the bottom of your newsletter.
When people click through to your website, you would like to capture their email address and get their permission to contact them. Otherwise, they will often surf away, never to be seen again on your website.
Squeeze pages (pages primarily designed to get subscribers) are one proven way to do this, and offering people a free eBook or free report is a great way to get people to subscribe to your newsletter.
Want to kick your viral marketing campaign into even higher gear? Grant people the rights to give away the free eBook or report to their own customers or contacts. Be sure to brand the eBook or report with links to your website, so that anyone who receives it from others will find their way back to your website. Also, if you let your customers rebrand some of the links with their affiliate links or other links, they will really be motivated to pass the eBook or report on!
The Internet is perfect for viral marketing. This is one of the most powerful marketing techniques you can use on the Internet. Because many distribution channels are free (e.g., email and article directories) or relatively low cost (web hosting), viral marketing can be an incredibly cost-effective marketing technique. Once you have launched your marketing campaign, it can potentially grow and spread for years all by itself, making viral marketing possibly the most effective Internet marketing technique of all.
Mike Adams has been marketing on the Internet since the early 1990’s. Need private label rights eBooks, reports, or content that you can edit or rebrand for your viral marketing campaigns? Get a free Silver membership at PLR-Content.com: http://www.plr-content.com/