3 Tactics To Help Boost Your Online Profits
Boosting online profits can seem like rocket science to some people. However, there are 3 main profit boosting tactics that work to consistently increase profits if used correctly.
Tactic #1: THE “SCARE” TACTIC
Yes, it’s possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don’t see any hands raised. EXACTLY!
Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It’s sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it’s disgusting myself, but like people say, someone has to shovel the shit.
And shovel it they did.
Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.
Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I’m saying is that you CAN use the fear factor to make people take action.
Say, for instance, you’re trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn’t you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldn’t you want to save yourself thousands of dollars just by spending twenty?
That’s the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.
Tactic #2: THE “CCL” TACTIC
Mmm. . .Bet you’re wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!
Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he’s better than you are. He’s rich and you aren’t. Basically, he’s a winner and you are a loser. But, for a small fee, he’s willing to share his techniques with you so you can become a winner too.
Aww, how nice of him! Don’t you just feel better already?
He doesn’t stop there though, because after you buy his “better than thou” strategy guide, and if you have any questions, HE WON’T ANSWER YOU. Or worse, he’ll be a jerk. Hey. He gave you “fair warning” in advance though didn’t he? He told you he was a jerk! Ahh. Role playing at it’s finest. The world truly is but a stage.
The point here is that he’s made millions by not caring. He doesn’t care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he’s even got his own “infomercial” now!
You can do the same thing. You don’t have to be that extreme if you don’t want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you’ve already got unlimited access to it, so it’s no skin off your nose.
This “jerky” tactic works so well in fact that there are dozens of “spin-off” products springing up every single day. You don’t have to be a total jerk, but acting like you don’t give a damn whether someone buys your product or not can pay off for you.
Tactic#3: THE “NO PRICE” TACTIC
Ever been to a place that sells products without an actual price tag on them? I don’t mean a mistake, but something that purposely doesn’t have a price listed somewhere. It always reminds me of “If You Have To Ask How Much It Costs, Then You Can’t Afford It Anyway”. Not so of all products.
The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it’s something that offers just the solution they’re looking for, they’ll pay for it.
This tactic can have either a positive or negative effect, depending on how much your product is going for. If it’s something that is less than your customer thinks it’s worth, they’ll fork over the dough. If not, well, they’ll have to think it over first. Maybe they’ll buy. Maybe they won’t. But at least they’re giving it thought.
Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.
I recommend use of this dirty trick only if your particular product has a high selling success rate.
These three tactics can become your most valuable conversion asset if you apply them correctly.
Use them ethically and in good form and you will profit for years to come.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
What’s The Infomercial Marketing Secret For Increased Website Sales?
If you have ever, and I do mean EVER been surfing through the television channels after midnight any day of the week, you’ve seen this sneaky little bugger hard at work inside all those crappy infomercials.
These guys, or gals, really want you to buy a copy of their product. So they’ll sweeten the offer up for you to drive that fact home and straight to your credit card or bank account. After all, they are in the business to “Make Money”, right?
And, if they’ve already piqued your curiosity, see Dirty Tricks Volume I, then they know that you’re interested in what they’re attempting to sell you. So they try and make the deal better on your end.
That’s when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth -insert any dollar amount here- absolutely ‘Free!’ Cue flashing text.
Now I know you’re probably thinking, “Shucks, I’d never fall for that kind of garbage!”. Hmm, how many products “have” you bought from television adds? If you say none, well then congratulations! You are immune to this dirty trick. Way to go! And if you aren’t immune, don’t worry about it. I would bet that almost 98% of people aren’t either.
The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don’t want or need it, just to get your hands on all those choice freebie gifts they’ll give you. And all for the cost of the original product price.
What a deal!
Yep. That’s what they want you to be thinking. Sure, you may not like or need the product they’re trying to sell you, but all those things you’re getting for free pretty much makes it worth spending 30 bucks.
Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product to get your hands on them.
Internet Marketers use this one religiously too. Don’t let ‘em sneak it past you. Remember last time you signed up for that free report or ebook? And then after you filled out the form you were magically whisked away to a page that let you know you would be receiving an email to confirm you wanted to be included on their list? ‘Cause that’s the only way you could get the freebie?
What else was on there? Did you notice that there was probably either an ad for another product, we in the Internet Marketing world call this an “upsell”, or a special offer that you would only see that one time, again, called a, what else, “one time offer”?
Or how about when another internet marketer releases a new product and one of their affiliates will offer you a special “bonus” if you buy only from them? They will pack those bonuses to the gills with products that you may want, and probably will, even more than the main product that is being sold.
Aha! The light just went on didn’t it?!
If you don’t have something like this set up on your freebie giveaway offers, you had better start. Otherwise, you’re missing out on profits my friend. And a super script that will help you set up these one time offers is, of course, One Time Offer.
I highly recommend using this dirty trick for anyone trying to sell anything. Ever!
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
4 Astoundingly Simple Tactics That Can Increase Your Website Conversion Rate
Website conversion, which is transforming your visitors into customers can be one of the hardest things to achieve in your website. I know of a lot of people who ask me,
“Is there something wrong with the sales letter or advertisement?”
“Is the design of the website affecting my sales?”
However, from what i have learnt from certain Marketing Sherpa case studies, it is just the little additions and tweaking here and there into your website that can actually increase website conversions as much as 30%.
Here are some of the tactics accomplished websites use to increase conversions:
1.Product Image
It has been proven that images play a part in making the customer judge if the product is in good condition or not. The larger the image, the better. Provide a thumbnail of our product next to your product description or advertisement. What you can do is to make sure that when your customers click on your thumbnail, they will have access to look at a larger image of the product.
If your product is a digital product, like a e-book, you can create visual graphics or an e-cover for it. A visual graphic for an e-book or any other digital product for that matter has been known to increase website conversion rates as much as 300%!
2.Bestseller Lists
Bestsellers were known to get a lot of clicks, buy-ins and website conversion from customers. What you can do in your website is to create a column, especially on the right-hand side of the website to show customers the product or products that are selling like hotcakes.
Customers are reassured when bestsellers are shown because it tells them that a lot of people have bought the product and it gives them the impression that the product is good and value for money.
3.A-Z Listing
When you give a category of products listed under alphabetical order, they can find the product that they are looking for much more easily. Also it gives customers more variety to choose from. Let’s say there are ten products listed under the letter ‘L’. When they click on ‘L’ they can choose from other products as well besides finding the product they are looking for.
4.Product Reviews And Testimonials
For each product, you can have a list of product reviews and testimonials from other consumers who have bought the product so that your customer can decide on their purchase decision better. It is encouraged to have both negative and positive product reviews, because if you only have positive reviews for the product, customers can get skeptic when they feel that you, as a webmaster are not being truthful to them.
People normally think too much about how to increase their website conversion rates. But judging from these four simple tactics, it is really not that hard to implement them and see your website accumulate more sales.
Jo Han Mok is the author of the #1 international
business bestseller, The E-Code. Unlock the code for
unlimited online profits for yourself by visiting his
website today at: http://www.SuperFastProfit.com
Getting Your Visitors To Stick Around – How?
When people visit your website chances are very likely that most of them will leave within the first ten seconds never to return again. The worst part about this is they leave without buying anything. They don’t even take the time to leave you a name, number or email address, so you have no idea how to reach them again, let alone how to get them to come back and give you another chance. How Rude!
It’s sad but true and it can be very frustrating, especially since you’ve taken the time, worked hard and spent big bucks on advertising to get them there in the first place. The truth of the matter is that most visitors hit your site, take a quick glance and if nothing grabs their attention they leave without ever giving it a second thought.
Did you know that most websites don’t even achieve a one-percent conversion rate!
That is to say that if one hundred people visit your site chances are only one of them will make a purchase, if you are very lucky. Chances are even better that they will leave without purchasing anything and never come back again. They will forget your site even exists within a few short minutes; sometimes seconds and all of your hard work and advertising dollars were for nothing.
It’s very sad but it’s one of the cold hard facts of doing business online. If you don’t give your visitors a reason to stick around or better yet a reason to remember you and come back again then you’re pretty much dead in the water.
Please don’t get discouraged. It’s not the end of the world, really! There are techniques that you can use to ensure that you once you’ve invested the time, effort and money it takes to attract visitors that you can keep them around for a while and even keep them coming back over and over again.
The first thing you can do is offer them great content focused on the topic of your website. For instance if you are selling a product or service for cat owners then provide information on cats, not dogs or cows. Great content gives them a reason to bookmark your site and come back again.
The next thing you can do is find a way to keep in touch with them. You can offer them a free ebook or a subscription to your newsletter in exchange for their email address so that you can send them gentile reminders that you exist. If you can capture their attention over an extended period of time them you will have a much better chance of converting them into paying a customer.
Did you know that the average person must be exposed to an offer around seven times before they will make a purchase?
Big companies know this. That’s why when you are sitting in front of the TV munching on popcorn you will see the same commercials repeated over and over in the same time slot.
One more thing you can do is make your website more interactive. Make it interesting and fun for them to stick around. Let’s take a look at MySpace as an example. Go to the main page and snoop around. Not only do they provide a place for people to meet and get to know each other, they have polls, classifieds, forums, videos and more. All designed to get you to stick around and do something.
Now I’m not saying that you should try to compete with MySpace, but what you can do is take the time to design your web pages so that your visitors will want to click around for a while and get to know you. Give them something to do and a reason to come back. The longer you can keep their attention the more times you can get them to come back the better for you and your business!
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.besuccessfulnews.com/
5 Surefire Strategies To Attract Ideal Clients From Your Website
Service professionals create websites to attract clients. They want more than an Internet presence: they want Internet profits.
Your website will become a productive, profit-generating resource when you attract ideal clients who are right for you – those who contribute to your business growth. So your website needs to target those ideal clients and begin to establish a connection with them.
Here are 5 ways your website can develop a strong connection with clients who belong in your practice.
(1) Write with an edge.
Your ideal clients will enjoy the way you think, talk and act. Will they enjoy your off-beat sense of humor? Will they be offended by your direct style of communication? Do they share your love of cats, dogs or travel?
Create authentic content and enjoy meeting cilents who appreciate the Real You.
(2) Explain your style of working with clients.
Okay, I will be honest. I love appointments. I hate drop-in anything.
I am not spatially organized. I work surrounded by mysterious piles of paper and my decorating scheme is Martha Stewart’s worst nightmare.
But temporally I like to be organized. If we have a 3 PM appointment, and you call me at the last minute to ask, “Can I call at 4 instead,” I will not be a happy camper. Of course we all can be flexible in emergencies, but some professionals thrive on last-minute changes and impromptu apppoints.
Communicate your preferences. Phone or in-person? Timed appointments or open-ended sessions? Last minute changes?
(3) Clarify your values.
Are you a left-brained scientific consultant? Or have you watched The Secret fifty-five times and counting?
What authors and gurus guide your work? What approach have you adopted?
Rather than come up with a laundry list of values and attitudes (which often leaves readers puzzled), I recommend creating pages that list your favorite books, music and movies. You may even create affiliate accounts with online bookstores so readers can send you small commissions as they make their choices.
(4) Guide your readers to make choices that work for them.
Increasingly we see sales pages that come with a warning, “This product is not for everybody.”
For example, I sell an information product to help marketers stand out from the clutter and earn money by writing online book reviews. You will not get paid by the online bookstore. But you can choose books and reviewing styles to attract clients and buyers.
But not everyone should try. You have to enjoy reading and writing. You must be self-motivated.
Marketers who offer coaching programs increasingly say, “Don’t bother to sign up if you are a whiner or complainer.” They are not kidding.
Few of us will hold up our hands and say, “Sure, I am a whiner. I guess I don’t belong in that program.”
But an anti-whine statement creates expectations. When clients feel tempted to whine (and we all are, every so often) they will stop. Or you can (tactfully) ask permission to say, “Stop, please!”
(5) Add personality to your testimonials.
Everyone needs testimonials. Nobody wants to be the first person to hire a resource. Potential clients come with 1 big question: Does this person deliver results to someone like me?
When collecting testimonials, don’t limit yourself to famous names who say, “Anyone can benefit from hiring Mary” or, “John’s name should be on everyone’s list.”
Instead, add testimonials from real people: “I had no experience with this process. I was skeptical. After working with Les, I gained…”
This testimonial communicates that you welcome skeptics: you don’t mind answering tough questions. You work with beginners. And you deliver results.
If you’re looking for more clients with those qualities, chances are they’ll arrive.
Cathy Goodwin, Ph.D., helps service professionals take their websites from online presence to online profits. Download the 7 Best-Kept Secrets of Client-Attracting Websites.
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