The Top Five Website Conversion Strategies Used By Internet Marketing Gurus
Many businesses love to implement website conversion strategies to convert their visitors into buyers. This is the main purpose why we build businesses online. However, it takes a lot of patience and understanding to properly implement these strategies, because it takes time for the results to show.
You have to test these strategies and see if they work well for your site for a period of time. Let’s say you’d like to test it for a month. Calculate the visitors coming in for that month, divide it by the number of buyers and multiply the result by 100 to get the percentage. Once you have the answer, compare it to the month before you implemented this strategy. If the conversions has increased, it means that these strategies work well for your site.
Some of the website conversion strategies you can implement are:
1. Your Web Copy
The skill of persuasive copywriting is very much used in sales advertisements and product promotions. In your web copy, prove and show to your customers that you can meet their expectations, needs and standards. Eliminate all their doubts make them beg to buy your product. Assure them with promises, testimonials and guarantees to prove that your product is worth buying.
2. Visuals
Product image has been known to increase conversions as much as 300%! The reason why product image is so important is because it makes the consumer visualize having owned the product in their mind. They will then picture for themselves how this product will help them in reality.
If you’re selling a physical product, make it look professional by taking a picture of it with a white background. If you’re selling a digital product, create an e-cover for it.
3. Website Design
In case of website designs, the more neat and professional looking, the better. Professional websites have been known to play a part in in making the customer trust the website. It is extremely rare to see people wanting to buy a product from a site that looks like it has been designed by an 8 year old kid.
4. Reviews & Testimonials
Positive product reviews and testimonials can make your potential customers clear all of their doubts and really make them consider buying the product. Customers look for testimonials because it makes them feel “safe” knowing that other people have tried the product and have experienced no dissatisfaction from it.
To obtain testimonials, ask the customers who have bought the product to give a testimonial. You can provide them with a gift if they are able to provide you with one. In this way, to get that gift, they are able to provide you with a great testimonial.
5. Promote Your Newsletter
People do not normally buy a product at first glance. They need time to think about a purchase decision, but after a couple of days, they might still be able to remember your site, but they do not consider your product anymore.
Frustratingly, how do you tackle this problem?
What you should do is to promote your newsletter to get more subscribers. give them a follow up about your product and input testimonials into the newsletter as well. Remind them about how great the product is and the people that have benefited from it. create a link back to your site and encourage them to make the purchase decision.
These five website conversion strategies are easy to understand, but it takes quite a lot of work and patience to implement them. Although these strategies may take up a lot of your time, the end result is very much worth your hard work.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
Discover The Top 3 Simple Ways To Increase Sales!
You have your own products, be it physical products or digital products such as an ebook or software. You try your best not to tear your hair out every time you find out that you’ve not made a sale at all or you get only a number of measly sales in a matter of months.
However, have you considered these sales strategies that can help you in your Internet business?
1. Let Affiliates Do The Job
For a one time payment at Clickbank, you can list your product for affiliates to promote. You can decide how much you want your affiliates to earn commissions from selling your product. The great thing about Clickbank is that it is also a payment gateway. Meaning you do not have the hassle to settle your affiliates payment commissions because Clickbank does it for you.
Also with your affiliates doing the work, they redirect your customers to your site. Meaning to say not only will you increase sales, you will also get a surge in traffic ratings as well.
2. Organize a Competition
You can organize a competition for your affiliates at least once in two months. Create a set of rules and regulations for your affiliates to comply with in order to receive your grand prize. If any affiliates win the competition by giving you the number of sales you want from your product, you can offer them a reward of $500-$2000, a digital camera or any other incentive you feel is right to give your Top affiliate.
3. Organize a Workshop
You can organize a free workshop or meeting to teach people what they need to learn. For example, if you’re selling a product on learning how to blog, you can give people a free hands on workshop with the criteria that they purchase your product.
Or, if you want to make more profit, you can ask them to purchase your product and as a promotion, they can get a 60% discount on the ticket to attend the workshop. The second idea is much better in my opinion, because it gives value to the lessons you teach and it gives an unspoken agreement that you are much more experienced in this niche.
These three strategies need a lot of input and planning, but the output is worth it. These three simple strategies, if you implement them and work hard, can make your sales boost in ways you wouldn’t even imagine.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
8 Secret Tips For Your Sales Letters
Did you know that fortunes were made or lost on the strength of sales letters? It is not “Build a better mousetrap” that will make you rich. It is “Create a better sales letter” that will lead you to fame and fortune.
Secret one: Know your audience. This is often overlooked. You don’t use the same approach to sell teenagers that you would use for senior citizens. Analyze your audience and find out how your product will solve their problems.
Secret two: Headline. This is the most important part of your sales letter. You must draw your prospect in with your headline. If the headline does not interest them, they will not read your letter. Your product may be wonderful, but if the prospect isn’t interested in reading your letter, there will be no sale.
Secret three: Introduction. Introduce yourself briefly and tell the reader how you can solve their problems. Tell them how you have solved the problems for other people. Use stories to relate how you have helped people just like the reader.
Secret four: Testimonials. People are skeptical and need convincing. Include several testimonials from people who have tried your product and liked it. The magic number for testimonials is three. If you have more, use them.
Secret five: Benefits. Your audience does not care about you or your product. All they want to know is what will your product do for them. Do not describe your product here. Instead, tell all about the benefits and what the product can do for the reader. Tell them how their life will improve with your product.
Secret six: Guarantee. Offer an unconditional guarantee. Your reader does not trust you or your product. You must reassure them that they are not taking any risk by buying what you are selling. You must make them feel comfortable. You as the seller need to assume all the risks.
Secret seven: Close. Make it easy to buy and ask for the sale. Tell the reader how to order the product and how fast it will get to them. Include as many different kinds of payments as possible. If you streamline your payment process, it will make it easy for the customer to buy your product.
Secret eight: Test. If the headline is the most important secret, this is the second most important. You need to test every aspect of your sales letter. It can be very time consuming to do these tests, but it is very important that you do this. Only test one thing in your sales letter at a time. You can test different headlines first, then test your guarantee, then test your price, but you must only pick one thing to test at a time.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.besuccessfulnews.com/
Creating Effective Headlines
You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons. It is said people do not get bored in print. If a page does not deserve their attention they just flip over. Online, they click the back button; alternatively they go to the next link. When this happens, your chances of a conversion have just gone up in smokes, many times, for good.
With such a short yet critical time available to make an impression on your web visitors, effective headlines play a major role in getting results.
AIDAS, a common sales acronym that stands for Attention, Interest, Desire, Action and Satisfaction outlines key points in the sales process. The more visitors you can squeeze through this process the better your conversion rates. This far we know that prospecting involves grabbing the attention of a specific customer profile by using keywords. But as mentioned, the reason for prospecting is not just to increase web traffic, turning heads so to speak. Rather it is to successfully lead them through a persuasion process and make conversions; sales or otherwise. As such, in the short time you have a prospects attention you need to quickly turn it into interest. Gaining their interest allows you to engage them. Engagement means that the prospect is opening up for persuasion. The visitor will be thinking, let me see what they have to say.
An effective headline should be able to get attention and translate it into interest. This is done by creating a rapport. A rapport engages your prospect by harping on their immediate interest. You achieve perfect rapport when your headline identifies spot on with what your visitor is thinking when searching for the specific keyword.
For example, if a visitor is searching for a Samsung hands free accessory, the keywords “Samsung” and “hands-free” in headlines would demand their attention. The exact keyword phrase “Samsung hands-free” on the other hand would grab their attention in a snap. This is the power of keywords in a headline.
If the visitor was unsure of how exactly to go about choosing the best accessory, the headline “The Cheapest Samsung Hands-Free” may demand their attention but will only translate to reserved interest if there is no option. However the headline “How to choose the best Samsung Hand-Free” would resonate with the problem the visitor is trying to solve and consequently create a basis for a strong interest. Keywords and resonating headlines that allow engagement (rapport) create effective headlines.
The author writes for Health-eMark.com on topics like weight loss
(http://www.health-emark.com)
3 Loud-Mouthed Secrets To Massively Increase Online Sales
Today we’re going to be going over 3 over-the-top tactics that help convert more visitors into paying customers than almost any other tactic around.
1. An Offer You CAN’T Refuse
Yeah, this is an old “gangster” style trick. Although you might not think so once I reveal the one word that describes it. What’s the word? Guarantee. But, why did I say it was an old “gangster” style trick? Firstly, did you even bother reading the title? ;-) Second, let’s look at it logically here.
I’d wager you’ve seen at least ONE gangster type movie(I’m a movie fanatic, so just stick with me here, it will make perfect sense once I’m finished explaining.) once in your life. These tough guys are running things for a reason. They don’t take NO for an answer. It’s their way or you’re “swimmin’ with the fishes” my friend.
Now, obviously offering a guarantee isn’t the same as whacking someone, but it will most definitely make your offer much harder to refuse. Your customer will feel more secure in the fact that you are shouldering most, if not all, of the risk by letting them get their money back if they are unsatisfied with your product.
This little dirty trick not only helps you convert more sales, but it also builds credibility in the eyes of your potential customers because you believe in what you are trying to sell them by taking a loss if they don’t.
I also highly recommend this dirty little trick to anyone and everyone who is selling anything online.
2. Getting All “Hyped” Up
This is a super dirty trick. And admitted “hypers” or not, I can almost guarantee you’ll find this type of language slipped in to most sales pages. Now, some Internet Marketers may try and mask this trick by putting a different name on it, but it’s the same thing.
Now, some marketers will simply say that they have unbreakable confidence in their products, and there’s no “hype” in that. Really? I beg to differ. Not that there’s anything at all wrong with having that type of confidence in your product, but let’s call a duck a duck and not a chicken, shall we?
Some more common “hyper” words you may have seen, or be using yourself are:
Incredible
Amazing
Unbeatable
Unbelievable
Controversial
Secret
Hidden
Easy
Fast
And there are plenty of others lying in wait to pounce on you. But these are more of the commonly used hype words. So, why do this dirty trick work so well?
Because these words spark emotion within your potential customers. And dragging out that emotional connection to your product can more often than not close the sale.
A word of caution here though. Don’t try and over-hype your product. That could end in you boiling in a pot of hot water in the form of a law suit. And I’m sure you don’t want to get scarred up with burns now do you?
Use this dirty trick wisely and cautiously. Don’t over do it and try your best to stay true to the reality of what your product can, and can’t do when describing it with “hyped” up words.
3. “Trash” Talking
Have you ever watched a television talk show or professional wrestling? Then you have seen this dirty trick already!
But, here’s how to apply it to your product or business to gain more “buzz”. Find a product that is similar to yours and do some comparison on theirs to yours. Find out what makes yours the better decision for your visitors and exploit the hell out of it!
Another boss way to use this dirty little stinker is to raise your own stink about an experience in where one of your competitors has burned you with one of their products that you personally bought. Work in the angle that this painful event is the reason that made you decide to create your own version of this specific product, but you made it better than this other author’s version.
Don’t be afraid to talk some trash about a person or product to highlight the benefits of your own to get the sale. Do be careful of “slander” issues though. You can hide the details of the specific author or product by calling them Mr. X, or Product Z. You don’t necessarily have to bash your competition to smithereens to get your point across.
Even though sometimes that is fun! Oh, are my devil horns showing? ;-)
This dirty trick should also be used sparingly and in context to show your potential customers the benefits of purchasing your product over that of your competitors.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com