You Need To Get Targeted Traffic To Your Site To Succeed
Now that your business web site is built, it’s content is rich and informative and now it’s out on the world wide web, you now have to start with one of the most important parts of your business, the need to let everyone know what it is that you are doing and offering.
Always remember, without traffic you will not get any visitors and without visitors you will not make any sales or get any subscribers. So what good is your web site going to be without any traffic? Your priority now is in getting quality traffic to your site, but not just any old kind of traffic, but targeted traffic. So as well as writing articles for ezines, how do you go about getting quality traffic?
For a start it is of no use to you in your marketing efforts if you just end up driving traffic to your web site and all the visitor does is just land on your main page for instance, stays a moment or two to just check out what it is that you do or are offering and then they just disappear from your site, never to return. That is what is called un-targeted traffic and everybody can do without that.
As you are probable aware, there are hundreds if not thousands of companies out on the net giving you promises and guarantees to send people to your web site. Well for a start, some of the methods that some of these companies employ, may be a little dubious and could be considered spam and if so, it may result in your hosting company terminating your account without notice. Not really the start to your Internet business that you envisaged I’ll bet?
So should you want to avoid that scenario, then the next most important thing you should think about is which are the good traffic generators and which ones are just going to take your money and provide you with little or no traffic at all or are just plane scams? So how much money are you prepared to waste trying them out, let alone your precious time in finding them and then monitoring the various companies? And yes of course there are companies offering free ways to drive traffic to your site, but again, how much time do you want to waste searching for them?
Right, I’m sure that you are now coming to understand about the fruits of experience, know-how and just what the best tested and proven traffic generating marketing techniques can do for you and how you could benefit from it.
So finally just consider how much more spare time and money this would give you to do other things. You would have both more time and money for the family and friends and if you had money left over, you could then direct that in to other proven marketing techniques that would again in turn save you both time and money.
I just wished that there had been sites with good honest advise around when I first started Internet marketing.
At http://www.yoursearchingisover.com Ian Bell discloses the resources the pro marketers and myself use that will help launch your business and get you noticed quickly. Most Beneficial Resources
How To Start Your Internet Biz In Seven Days Using Reseller Packages
This article will give you some ideas how to get started with your new internet business in just about 7 days, using reseller right products. My friend Keith did it. He managed to get a dirt cheap reseller rights package for $47 and sold more than $15,000 of these same products applying some simple tricks.
Now the awful part of this tale is this. I have an undergraduate degree in engineering and an MBA I can cheer about. Keith was barely able to get a high school diploma. When it came to making money, however, Keith was brilliant and I was the village idiot. You will learn the same secrets that Keith used and copy them to gain unlimited internet marketing success.
Step 1 - Find a Niche Market For Something You Want To Do
The Chinese proverb says “A Journey Of A Thousand Miles Begins With A Single Step.” How true is that proverb! No wonder the Chinese are doing so well on the internet. Do you like trains? Trains ands model railroading might be your thing. How about gold prospecting? My friend Dave (age 75) did it just for kicks. He and his wife just returned from a vacation in Austria and the Czech Republic. How about training dogs? The family mutt can help you there.
How many grains of sand are there on the beach? That’s how many niche markets there are. Just pick one and go with it.
Step 2 - Select a Quality Resell Rights Package And Run With It.
Quality is extremely important if you want to gain recognition on the web. You can hunt for quality resell rights products on Google. Let us assume that your niche is gold prospecting, You can search for…
gold+prospecting+resell+rights
Enter this keyword on Google. You will get hundreds if not thousands of results giving you some resell rights packages relating to panning for gold. This will definitely blow your mind. You will also find very quickly that Google is not a lady. Google will return everything it sees on gold prospecting, including stuff related to mining gold on the internet. This has nothing to do with the precious yellow metal, but the keywords pick up everything.
Step 3 - Create A Package of Your Own.
Select a few quality resell right products. Jumble them up and create a unique package of your own. Give a name to your package. If your name is Bob, (that’s me) you can call your package something like “Bob’s Training Institute For Gold Prospecting.”
You can add your own services to your package that no one provides. This will make your package sell like hot cakes. Creating unique packages will distinguish your product from the crowd selling the same resell rights package.
Step 4 - Add Quality Bonus.
You can create killer reports, videos or add more quality resell right products as bonuses.
Adding your own bonus will increase perceived value of the package.
Step 5 - Create Killer Website Copy and Graphics.
Do not copy the same website copy as given by the resell rights package. Read the copy, remove benefits out of it and write your own copy. The same goes for website graphics. Do not use the graphics provided to you by the resell rights package. Instead, design your own website and create your own graphics to differentiate yourself from the crowd.
Step 6 - Create An Effective Follow Up System.
You should have an effective follow up system. This can be a free ebook, ecourse, report or a video. Create a landing page and give your visitors this free gift once they subscribe to your list.
Your follow up system should provide quality information and sell your package too. Having this kind of follow up system in place will boost up your sales.
Step 7 - Get Traffic to Your Landing Page.
Start getting traffic to your landing page. Write articles, participate in discussion forums, create a blog, create search engine optimized content sites, get involved in pay per click search engines, place ezine ads and do everything you can to attract traffic.
Once your subscriber signs up in your list, your follow up system will automatically promote your package and make sales.
Step 8 - Generate Weekly Newsletters.
Make sure you blast weekly newsletters to your list that contains quality articles. Also make sure you promote your package as well as your affiliate products to make cool money in return.
Step 9 - Link Exchange
Do not overlook setting up link exchanges from your website to other sites. They would love to promote gold prospecting that you might offer in return for you promoting picks and shovels. That’s an example of setting up a mutual link. You help growing the other fellow’s business and he will help you grow yours. It sounds like a fair exchange to me.
Bob Carper is a veteran consultant in information systems He holds a a MBA from Pitt. For additional information go to
http://www.secure-webconference.citymax.com. His blogsite is http://www.html-secrets.net/blog. You may also contact him at robertcarper06@comcast,net
You Need More Than Google to Generate Web Site Traffic Part 1
Web site traffic is the amount of visits and visitors a site receives. This traffic is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which pages of their site are popular and if there are any apparent trends. Such trends include specific pages being viewed by people in a particular country. Web traffic is measured to see the popularity of Web sites and individual pages or sections within a site.
Your site traffic can be analyzed by viewing the statistics found in the Web server log file, or by using Web site traffic analysis programs. Any quality Web hosting company will provide free detailed statistics for site traffic. A hit is generated when any file is served. A page view is generated when a visitor requests any page within the site. A visitor will always generate at least one page view - the home or main page - but could generate many more while viewing your site. There are many ways you can increase your Web site traffic, and they all lead to greater sales and profit potentials. We will discuss a variety of options that lead to increased Web site traffic.
There are several things that you can do to promote your Website in addition to promotion through search engines. These may include the following:
Approach your local chamber of commerce and request that they write a short article about you and your business. Even if you are an online-only business, the local exposure is great. You can then take that article and publish it on your site as another promotional tool. Offer to speak at a seminar or lead a workshop in your area of expertise. This is a great way to gain positive media exposure that is community oriented, thus gaining you credibility and trust among potential clients. Circulate your URL at the seminar, and give away a digital report via an auto-responder e-mail. Put your Web site URL on everything you distribute like flyers, promotional items, business cards, and letterheads; Follow up any correspondence from the media with a letter or phone call. Make sure to leave your Web site URL on their voice mail. This strategy gains media exposure by building your reputation as a conscientious, courteous entrepreneur.
Share your knowledge by writing articles and professional opinions for online publications. You can then, upload them to automated e-zine syndication sites. These syndication sites are perfect for inserting immediate hotlinks back to your site and other specific landing pages. Remember to include your e-mail or picture in the byline as well as brief biographical information on yourself and your business. The more exposure you generate, the more successful your business will become.
Atlantic Publishing - Bruce Brown is author of How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money and The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed, available at http://www.atlantic-pub.com.
Earning Customer Trust Online
Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales.
Branding is about finding a specific idea that you stand for, finding a way to own that idea in a credible way, and ultimately building a total trust that you will always deliver.
Branding for Success
Maybe you think only big businesses need to be branded, but I’d challenge that thought by telling you this - As soon as you open your doors for business (either physically or metaphorically) you become a brand in the eyes of everyone who sees you or buys from you. The only choice you have is to become either a negative brand, undifferentiated brand, or a powerful, motivating brand.
Good branding on a website immediately lets a visitor know what you can do for them. In other words, don’t brand your business by a generic term like “gardening.” Instead, brand your business by showing the uniqueness of what you offer with a benefit statement, “Container gardening for unhappy apartment dwellers who want to be surrounded by nature.”
With Internet branding, you want to present your brand so customers can interact with your message and interact with your site. On the Internet, your prospects have total control of what they see, read, and hear. That’s why traditional advertising doesn’t work on the Net.
Design Considerations
Visitors are interacting with your site when they are shopping. The Internet gives you total control over what your prospective customer sees. Their shopping experience needs to be positive or you lose the sale. According to a 2002 survey by the Stanford Credibility Project, 46% of respondents said that design plays a role in a websites creditability. Even a reputable brand with a poorly designed website would cause people to leave.
Just like in a crowded store, where you can’t find the section you are looking for, a crowded/cluttered website confuses a prospective buyer. Have the website set up with simple graphics and navigation. What you need to do is remove all the obstacles from the selling process. To increase the click-thru rate, your site must offer instant gratification in terms of comprehension and clarity.
Remember, customers are entering your site at different points, so it is important that your brand message is clear on every page of your website. Try to have a consistent look on the site that matches your offline branding. Keep the same colors on your website so that they match your offline marketing materials.
Trustworthy Content
Creating content that gives your customer a sense of safety and security is also a way of building trust with your customer. Fraud and identity theft are big concerns for online shoppers. Sadly, according to Forrester Research, 71% of online shoppers don’t believe the retailer can protect them from fraud. So, they are reluctant to give out financial information. Consumers also believe that only 49% of companies will protect their privacy.
Website visitors need to feel that the information they give to a website will be held in confidence. Before asking someone to give you their email address, be sure you have a privacy policy statement. Make sure the privacy statement is near the email sign-up.
To reassure your website visitors of a secure financial transaction, use the security certification seals of Verisign, Hackersafe, and Thawte. Make sure the seals are prominently displayed on the shopping cart and throughout the checkout process. Forrester research found that sites using these certification seals had a 14% increase in conversion rates.
Another technique is to use privacy seals from BBB online and TrustE. These third party logos communicate that your company can be trusted and have met a standard of measurement for reliability. These seals need to be placed throughout the website: near email signups, registration, cart, and checkout.
Communicate to Build Trust
Building trust online comes down to clearly communicating with your customer. Something as simple as failing to communicate the total purchase price upfront, will lead to shopping cart abandonment. Forrester research found that 57% of shoppers will abandon a shopping cart because the shipping charges were more than they expected.
The goal of an online business should be to create an environment of worry free shopping. Create a website that makes a visitor feel safe, clearly expresses the company’s brand through good design, and boosts website conversions through trustworthy content.
Michelle Howe, MBA, president of Internet Word Magic, specializes in writing irresistible copy for websites. Transform the way you do business. Visit her website at http://www.InternetWordMagic.com for a FR^EE chapter download of her new book “Turn Browsers into Buyers”.
Traffic Explosion Tips!
Internet. Business. Profit. To fully integrate all of thesewords into a successful merging you will need another word. Traffic. Every article you will find about making your site orcompany successful would always include the importance ofgenerating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your companys internal organization well taken core
of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, thats an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Googles Adwords and Yahoos Overture provide great
advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money.
While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoos advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your companys name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
http://www.danielmillions.com
Daniel Millions
Traffic Generation Strategies: Three Easy Ways To Making Your First Sale
Picture this. You’ve just got your very first website or blog set up. You get really excited and you can’t wait to have people coming in and purchase your products. However, when you check your website statistics the very next day, you found out that no one has visited your site. You didn’t really mind since it was only your first day. But as days and weeks passed, you start to get irritated as to why only a measly number of people have been coming in to your site and confused as to why you’re not getting any money.
Have you considered and implement these easy ways to generate traffic?
1. Article Marketing
Articles are very important because it is like the first impression you’d like to potray to the person who is reading your article. When you create articles, you give people the opportunity to read what you have to offer to them. What happens is when people read your articles and you leave a good impression on them, they will click on your link and head down to your website.
If you’re not so big on content creation or that you’re just plain lazy, the best thing to do is to get someone to write articles for you. Outsource your work to other freelancers available online.
2. Search Engine Optimization
Have you submitted your site to search engines yet?
If you have done so, good for you. However, for search engines to find your site effectively, you have to make your site effective to be found. This is where search engine optimization strategies come in. Search engines look for keywords in your site and matches that to the words the visitors type into search engines.
One strategy is to create META Tags in your HTML. This strategy works because search engine “robots” target the META tags of your website to match up with what your visitors are looking for. To generate META tags, there are a lot of free META Tag generation services. Once you have the HTML code for it, simply copy and paste it onto your website’s HTML.
3. Forum Marketing
Many people do not realise this, but forum marketing is actually a very powerful strategy. What you should do is to search for forums that are related to what you are selling. Join some of these forums and participate in the discussion. However, do not advertise in your forum posts, or you will get banned from it.
To drive traffic to your website, you have to place a link of your website in your signature. Your signature will appear at the bottom of your posts, so every time you post valuable advice or comments, people will read it. They will then notice your website link and head on down to your website to find out more about you. Interesting isn’t it?
These three simple strategies is what you should focus on to generate traffic. Even successful Internet gurus implement these strategies, because they have been proven to get tons of traffic and sales. Do not look so far as to how to get traffic. It is not as complicated as most beginners in Internet marketing make it out to be.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
Traffic Generation Strategy: Making Use of Squidoo
Now I know what you’re thinking, what the heck is Squidoo?
Squidoo is a social networking site similar to MySpace. It is very suprisingly easy and user-friendly that you do not have to be IT savvy at all in order to generate traffic to your website or blog. Just like creating a profile page on MySpace, you create a lens on Squidoo. You can create as many lenses as you want, be it for personal reasons or for business use.
A lens works almost the same as a blog. However, the greater thing about a lens is that it is already automatically integrated with Web 2.0 features such as RSS, Tag and Ping and social bookmarking features such as Del.icio.us and Digg. These social features can create more interaction between you and other lensmasters.
RSS alerts your lens readers that you have updated your lens, Tag and Ping allows you to tag keywords that people use to come to your lens and social bookmarking allows people to share sites with one another through networking.
What this strategy is mainly about is to give your lens a lot of exposure to redirect the traffic you receive on Squidoo to your blog or wesbite. Squidoo is actually one of the Top 700 sites in the world and every Squidoo page you make gets listed into search engines easily. That is why you should make full use of the advantage of obtaining the amount of traffic generated from there.
Get your free account first if you’d like to post your very first lens. Give your lens a keyword focused name relevant to the niche of your lens. On your profile, be sure to include a picture and write a bit about yourself, but do NOT forget the link to your site. The same goes to the introduction section of your lens where you write a bit about your niche and put a URL link of your site in it.
So now when you want to post something on your lens, you have to add modules first. There are different kinds of modules, some of them are ‘Write modules’ that allow you to write articles in it like a blog post. But in a blog, the articles you post are based on chronological order. In a Squidoo lens the articles you write about can be rearranged according to your preference.
Every lens in Squidoo has its own rank on how high it is ranking in the Squidoo charts. To work your way up in Squidoo, you need to generate ’stars ratings’ by other members, clickthrough rates, lens updates and the people to go to your lens. What you can do in just the Squidoo website itself is to join the forums and do some forum marketing there. Another way is to search for lens groups relevant to your niche and join them for discussions.
Work on your reputation in Squidoo and you’ll be highly respected. What you should strive for is to get into at least the Top 200 lenses in Squidoo and you’ll see traffic generate in both your lens and your site.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
Free Methods of Increasing Website Traffic
With the explosive growth of the internet comes greater flexibility in website marketing. There are many effective ways to drive traffic to your website without emptying your pockets.
If you would like to see thousands of unique visitors a day browsing your website, you will need to promote it properly. But you don’t need the resources of Amazon.com or Yahoo. What you will need is some patience and a little hard work. The time and effort you devote to promoting your site will be rewarded when you see the increase in traffic down the road.
Honestly, you will save time and effort paying for advertising. But if you are ready to work and wait awhile, you will see some serious gains by using only free promotional methods. Not all methods are equally effective so you should try more than one.
One great way of promoting your website and yourself is by participating in online communities such as forums. You can target a specific group that fits your target demographic. You can offer help by participating in any of the threads (topics) that interest you. Most forums allow you to insert a link to one or more of your websites at the bottom of your posting. Some of the better forums have a very high Google PageRank and are spidered almost hourly by the big search engines.
Trading links with other sites is another proven method of increasing your traffic and improving your ranking with search engines. This is a slow process if you want to do it properly. Although there are automatic link exchanging services and web ring builders, the results of using these can be mixed. It can be more beneficial to take your time and look for sites that best suit your niche AND have a higher PageRank (PR). Getting links from a few PR5 or PR6 sites will increase your site’s PR higher than thousands of links from PR0 and PR1 websites.
If you have the time, you can create newsletters with a catalogue of products or useful and informative articles. If people find the information useful, they will signup for your newsletter. You can put links to your site in your newsletter and instantly increase your traffic. You can also use the newsletter to promote affiliate products and services. It is common to distribute newsletters monthly or weekly.
One of the most effective and efficient ways to promote your site for free is to submit articles on a topic directly relevant to the content of your website. Writing a simple article of 500 - 1,000 words on a topic you are familiar with doesn’t take much time. You can submit this article to some article directories. If your article is approved, it should take less than a week before it is published online and the search engines and web surfers can see it. You can include a link to your website in the “About the Author” resource box at the end of the article.
Whatever method you use to promote your website, ensure that you write quality, spell-checked copy so that the readers will form a good opinion about your website. Remember that there are possibly thousands of other websites out there like yours. You only have a small window of opportunity to wow the reader and entice them to visit your site immediately. So take your time, check your facts, and proof read your content several times before publishing it anywhere.
While there are many excellent paid ways of promoting your website and generating quality traffic quickly, there are still many effective ways of doing this for free. Don’t be discouraged by slow results at first or hitting a few closed doors. Persistence really pays off. Learn as much as you can about each of these methods and then measure the results of each so that you can see which promotional methods work best for you.
The author is the developer and operator of numerous sites on the web. Submit your article to a human-edited free article directory at http://www.articopia.com
12 Steps For Better Blogging
If you are blogging to attract new customers and prospects to your business, it is important that you have a successful blueprint to follow.
With that in mind I created my step by step Blogging Blueprint, which you can find below:
1 While writing a blog, think like a visitor, as this helps immensely. If a blogger dons the visitor’s thinking cap, there is more likelihood the words a visitor will use to query search engines will be present in the blog.
2. Add a good layout and catchy adverts to a blog. This helps because the visitor might want to stay longer reading the blog, rather than scooting away to another site.
3. Once the blog is published, it is a good idea to ‘visit’ the blog assuming to be a visitor. Going over links and various pages can give a feeling of how a visitor will react to the blog.
4. Inspect the site regularly, as this can uncover any broken links. Likewise, it is also a good opportunity to do some site maintenance as well. Jotting down points like what can be added to augment site appeal and what else could be added to the FAQ page can be of immense advantage.
5. Use key words that are more likely to be used by visitors to search for your blogs. If there are individuals who want to read about, lets say, power gardening tools, then missing out key words like power or gardening can be a huge mistake. This is because search engines will give the blog a go-by and opt it out of the listings.
Further, the visitor may even chance upon the blog in the listings, but may choose to avoid the site, because the keywords were not highlighted in the large search engine listing.
6. Posting articles about 700 words in length is considered good if taking into account search engine indexing tactics. You can make the post search engine friendly by inserting relevant keywords and links at the right places.
7. You can incorporate specific key words, which are adored by search engines. Integrate keywords into title, meta and alt tags to entice the search engine spider to give the blog a higher page rank.
8. Listening to feedbacks and visitor complaints can be a blessing for you. Despite a lot of effort, a blog might contain obvious technical glitches or perhaps the content might require further elaboration or alterations.
9. Spamming can sometimes be disguised as intelligent comments, which might include further links or invitations to a spammer’s website. Niche blogs might wish to opt out of the custom of inviting comments.
10. If you are into business blogging, picking up good categories like skin care, dry skin care, skin care specials, exclusive skin care products, etc can be particularly rewarding. A good post on niche products can improve keyword density while providing wholesome reading material for visitors.
11. Many bloggers give up after publishing a few blogs. Although there is no right answer to how often you should blog, the secret of profitable blogging is to publish regularly and as frequently as necessary while avoiding both extremes.
12. Use permalinks (permanent links) where servers allow their use. Permalinks allow the use of words as path names, unlike regular links to articles that may contain percentage signs or shorter cryptic pathnames. The secret is to use key words as path names on servers where the use of permalinks is allowed. This makes the site more appealing to those search engines that also look at links for indexing.
Jason Tarasi publishes the “Marketer’s Protection Newsletter”. Subscribe now and DISCOVER the insider secrets you MUST know to protect yourself from fraud, lawsuits and other potential risks that could permanently harm your online business. http://www.marketersprotection.com
How to Write Free Classified Ads That Sell
If you’ve ever visited classified ad sites, and read some of the ads, you really have to wonder if some of these people actually make any money from the ads they post. Certainly, not all of the ads are bad. You should study some of the ads on these sites.
This should be your first step in writing a good ad: Study the ads that pique your interest. This can be ads in the newspaper, in magazines, on Google and Yahoo, and on the free classified ad sites.
You want to study the type of ads you want to write. Create a swipe file. This can be a simple text file of ads you liked, that made you want to click through, or write for more information, or whatever.
The purpose of a good ad is to get you to do something. To act.
If you’ve ever written an ad, then you’ve probably heard of the ad writing formula AIDA, but it’s worth repeating here:
A - Attention
I - Interest
D - Desire
A - Action
Attention applies to your headline. You want to generate attention and get readers to read the rest of your ad. You need to write a good headline. Your headline should be short, to the point, and demand attention.
Here are some examples:
The Secret of Making People Like You
A Little Mistake That Cost A Farmer $3,000 A Year
The shorter your ad, the shorter your headline needs to be. Make every word count.
One thing you should remember here is before writing your ad, choose your audience. Your ad can’t be all things to all people. Your ad must appeal to those who are looking for what you have to offer.
If you have the attention of your reader, the next step is interest. Focus on the main benefit of your product or service.
If you are writing a short ad, then you can only focus on one benefit.
Remember, a benefit is different from a feature. A feature tells you what something will do. A benefit tells the person how it will help him/her.
For example:
If you are selling a product to end baldness, a feature might be that it’s easy to use. A benefit would be that the person would have a full head of hair that makes him look 20 years younger.
Here’s the beginning of an example ad:
Headline: End Male Pattern Baldness Forever?
Interest: Unique formula ends male pattern baldness forever.
Next, you want to create a desire for your product.
Example: In just 15 minutes a day, you can be on your way to a full head of hair.
Finally, you want the reader to take action. Send for free details, write for free details, click through, etc.
Example: Get your free subscription to the “Male Pattern Baldness Newsletter” now.
These are just examples, and I’m sure that they can definitely be refined.
Once you’ve written your ad, it’s time to start posting. You will need some way to track your ad. You can use different email addresses, different links, or some type of tracking software.
It’s important that you track your ads because you want to know which ones are getting results and which ones aren’t.
You can change your ads one element at a time to increase effectiveness.
The point is:
1. Study good ads.
2. Create a swipe file.
3. Know Your Audience.
4. Apply the AIDA formula.
5. Test and Track Your Ads.
Not only will you write better ads, but you’ll also get better results.
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