The Top 4 Easy-To-Implement Strategies of Email Marketing
I have emphasized time and again that email marketing is the strategy to have in your business. How email marketing can help your sites is to help you monetize them by generating ongoing traffic and increase website conversion rates. Website conversion rate is the percentage of how many of your visitors that tranformed into your customers.
The top 4 strategies you should have in your emails are:
1. A Compelling Headline
Give your emails a title they deserve to get people feel compelled to read on whatever it is you’re trying to put across in your email. Use copywrting skills and create a powerful headline that can arouse the curiosity of your subscribers. Basically, the whole point of a compelling headline is that it is the starting point to make your subscribers move on to the next step and that is, reading the content of your email.
2. Great Content
What I mean by great content is not a blow-by-blow account on how good your product is or a lengthy newsletter. Leave content description to be only in your salesletter. What you can do is, like the headline, create an compelling content body of at least minimum of 2 paragraphs and arouse curiostity to your subscribers.
Make them feel as if they’re losing out on something that you’re benefiting on. Give them free gifts, techniques and advice to gain trust from them so that they would impart their money with you.
3. URL Placement
The placement your URL is important. If you can actually recall, most Internet marketers place their URLs in three different locations. The first location is the starting of the email, in the body copy and after the conclusion.
4. Email Template
Create one email template and stick with it. If you’d like to give newsletters to your subscribers, create a newsletter template and use that template for a very long time. Do not vary your emails often, or else your subscribers might think that you’re playing games with them or that you’re not serious.
These four easy strategies can be implemented by just anyone. Email marketing has the power to give you recurring traffic, profit and keep your customers updated and keep abreast of things. Make full use of these four techniques because as simple as they are, most Internet marketers tend to make it more complicated than it is by adding more content, changing the template and so on and did they succeed quite well in email marketing? No.
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com
How To Build A Profitable Email List!
Email marketing is still the most cost effective way to build your online business, and the best way to succeed with email marketing is to have your own quality mailing list.
An opt in email list contains addresses of people who have agreed to receive information from you, whether that be a newsletter or promotions relating to your online business. It is very important that you get peoples permission first before sending them any information. If you are accused of spam then your ISP may cancel your account.
Building a profitable email list takes a lot of persistence and patience, but it is possible. More importantly a permission based email list can bring you much better results then a purchased one. Why? Because a permission based email list consists of people that you know are interested in what you are offering. Who knows what the people on a purchased list are interested in.
Your mailing list can consist of current customers, old customers, potential customers, prospects and new leads.
How can you get started?
- The single most important thing that you can do to build your list is to have a sign up form on your website. If not, then you are missing out on an easy way to grow your list. Not only should you put the form on your home page, but put it on every page you have as well. Do it now! Go to GetResponse and get set up as soon as possible.
- Any form at all on your website should ask for permission for you to send out future mailings. If someone downloads one of your ebooks make sure you ask for their email address so you can send them updates. You get the idea.
- One way to build your email list is to use classified advertising. Classified ads work very well for finding new prospects. Offer a free report or article relating to your topic of interest. Classified ads work great when you use such lines as: write for further information, free report or software, etc. Be creative in your ads and have fun as you build your email list.
- Partner with other websites that are similar to your own. Ask to exchange links or banner ads for your newsletter, or see if they could add your newsletter to their opt in form.
- Contact other email marketers who already own a list and advertise your newsletter or website in their newsletters. You can also inquire about solo ads. Solo ads are a good way to promote your newsletter because your ad is sent out solo to all the addresses on a list.
- Viral marketing is a good way to generate interest in your newsletter and help to build your email list. Always include a forward to a friend link in every one of your newsletters as well as a sign up link for those new readers.
- The truth is that once your subscribers believe and trust in you then they will buy from you. You can build this trust by publishing articles relating to your websites content. Use your resource box or author bio to advertise your newsletter.
- Put together a forum or discussion group on your website to find out what your customers wants may be and then target those wants.
- Join other forums and provide recommendations and expert advice to help build your reputation.
- Make friends with someone who has a successful email list. Experience is the best teacher.
Every successful business should have a mailing list, but failing to communicate with your list could mean losing the most valuable asset of your business.
The key to Internet success is to get your business noticed and one of the most effective ways to do this is by building an opt in email list.
If you are still not sure of the importance of building your own targeted opt in email list then here are a few more tips that you may find useful.
1. Determine your target market. It will be much more difficult to build your list if you do not have a particular market in mind. Having a target market will also allow you to focus more on your campaigns which will give you better results since you are directing your emails to those who will most likely respond to them.
2. Your target market should be widely available on the Internet. How can you promote your online business if no one is interested? Research your market and avoid wasting any time.
3. Use the search engines to verify your target markets income producing potential. Search for ads that contain keywords relating to your interest and if you find many then you know that if people are willing to pay for advertising relating to your market then chances are good that you picked a winner.
It takes alot of preparation and effort to build a profitable email list and it does not happen overnight. They are built one email address at a time. As your list gets bigger it is important to maintain the quality of your list. Keep it clean and organized. Most of all, make sure your subscribers are satisfied and if they are, then they will make sure you are too.
The success of your online business depends on your opt in email list. Consider your list as valuable as gold and as most successful online marketers say, the money is in the list.
Copyright 2007, Joe Rispoli
Joe Rispoli has been providing free advertising resources to online marketers for over 10 years. Find out how you can join his team at: http://ucanto.com/myworldplus.html and take advantage of his experience.
Is Email Marketing Slowly Killing Spam?
Even some of the most crafty marketers – you know the ones just about everyone hates – the spammers, will admit Spam is almost dead. It has been greatly taken over by the use of e-mail marketing.
It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros.
By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.
It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest.
It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering is getting stronger almost monthly.
The amount of Spam that the everyday normal user will see Spam cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes.
It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. This rate is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010.
In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing once the Spam is truly eradicated. It is the idea that there will be a very organized arena for e-mail marketing that has business owners in hoots and hollers. They truly know the potential for this wonderful and inexpensive medium.
The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam.
Enrique Villalobos is the owner of http://www.MakingExtraMoneyAtHome.com, which provides free articles and resources about working from home. Visit it now and download the FREE ebook “Dotcomology: The Science of Making Money Online”.
Autoresponders – An Email Marketer’s Most Powerful Tool
It’s common knowledge amongst internet marketers that if you want to make serious money online, you need to have your own email list of subscribers. To do this you need an autoresponder, as this will act as a complete list management solution, as I’m about to demonstrate in the remainder of this article.
An autoresponder is an invaluable tool to any webmaster who wants to make more money online. It allows you to add an opt-in form to your website or blog, so you can capture your visitors’ name and email address. Once they opt-in they are automatically added to your list.
So if you offer a free bonus, mini-course or newsletter, for example, that will encourage your visitors to opt-in, you can start building a responsive list of subscribers who you can market your products to in the future (making sure you provide good content as well).
Most autoresponders make it very easy to create this opt-in form. You just customize it’s look and appearance using the opt-in form generator provided, then simply copy and paste the html code into your website or blog.
So that’s one benefit of an autoresponder, but that’s just the beginning. A good autoresponder will also enable you to create and send as many messages to your subscribers as you want. All you do is log in to your account, write your message, and either broadcast it immediately, or schedule it to go out at a later date. You can also select individual groups of subscribers who will receive the message, which is useful for split-testing or for sending regional messages, for example.
The fact that you can schedule messages to go out at future dates also makes it very easy to create mini-courses, and if you want you could even create and schedule several months, or even years worth of messages, so your whole email marketing approach becomes completely automated.
So why choose an autoresponder and pay a small monthly fee, when you can use your own email server and handle it yourself?
Well this is another major benefit of an autoresponder because the largest and most reputable providers have very good relationships with the various email companies, which therefore means that the emails sent by the autoresponder company, and it’s users, have very high delivery rates.
This is in stark contrast to self-run email servers, which have far worse delivery rates, and tends to get worse over time, as it only takes a few complaints from subscribers to get yourself blacklisted with the various email companies.
So to conclude, if you want to increase your chances of generating more profits from your websites and blogs, then you have to make full use of an autoresponder so you can follow up with your subscribers via email. This ensures that the visitors you receive are not lost forever when they leave your websites.
James Woolley is a full-time marketer who has built up responsive email lists in not only the internet marketing niche, but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he recommends:
http://www.mytopautoresponder.com
List Building – 4 Ways To Build A Quality List Of Subscribers
When building your list, should you be focusing on building as large a list as possible by whatever means, or building a quality list of subscribers? Well ask any email marketer and they will tell you that a quality list, regardless of size, is far more profitable than a list of freebie seekers.
Of course there are ways of monetizing a list of freebie seekers as I’ve demonstrated in another recent article I’ve written, but ultimately you should be striving to build a list of subscribers responsive to your offers, and interested in what you have to say.
Listed below are four ways you can go about building a quality list of responsive subscribers:
1. Post regularly in forums relevant to your niche.
Forums are one of the best places to attract targeted subscribers because you’ve effectively got your target audience all in one place. For example, if you were building a list targeting people interested in carp fishing, then a great way of attracting these people would be to post regularly in carp fishing forums. By having a link to your opt-in page in your sig file and making quality and helpful posts regularly, you can very easily build a targeted list.
2. Write articles.
This is becoming an increasingly popular way of building a quality list, but is still underused by the majority of marketers. By writing articles relevant to your niche on a regular basis and posting them to article directories and ezine publishers, you can again attract your target audience to join your list. Why? Because the people who will ultimately read your articles are obviously interested in the subject of your article, and if they want to find out more about you, will gladly click on the link to your opt-in page that you can include in the resource box.
3. Pay-per-click advertising.
Whereas the previous two methods were free, this one does involve spending some money, but nevertheless can often deliver a positive return on investment. The trick is to have an appealing one time offer that visitors see straight after they opt-in to your list. This way you can often recoup your money almost immediately, so in effect you are building your list for free. This is also one of the best ways to build a targeted list because you can choose the exact keywords you want to target, so you know that the people who opt-in are very interested in what you have to offer.
4. Build a list of buyers.
This is the ultimate list that all marketers want – a list of proven buyers. Of course this is harder to achieve because you will need to create your own product, find ways of selling this product, and then add the buyers to your customer list, where you can then promote products to in the foreseeable future. These are far and away the most responsive and profitable people you could ever have on your list, and even if you have built up a quality list using other methods, your long-term goal should still be to create products and build up your customer list.
So to conclude, don’t fall into the trap of trying to build as big a list as possible and advertising all over the internet, because you will simply be spending too much time building a low quality and untargeted list. Focus your efforts on attracting targeted and responsive subscribers by posting on relevant forums, writing articles, advertising on Google and other pay-per-click networks, and ultimately try and create your own products so you can build a highly profitable customer list for maximum profits.
James Woolley is a full-time marketer who has built up responsive email lists in not only the internet marketing niche, but other niches as well. All of these lists are run from one autoresponder account. Click here to find out which autoresponder he recommends:
http://www.mytopautoresponder.com