Using Articles as an Affordable and Effective Internet Marketing Tool
While using search engines to find information you will see millions of result pages with keywords and phrases from your search criteria. Many of the indexed result pages containing these keywords are made up of articles submitted by people who want exposure for their related products and services. The point here is articles are one of the best marketing tools.
That is why writing articles are one of the most utilized online marketing techniques used on the World Wide Web today. Surfers have an insatiable apatite for information and just can’t get enough of its rich variety. Therefore, writing articles about your niche is a surefire way to drive targeted traffic to your web site.
Here are some benefits of writing articles to promote your Internet business.
1. It cost you absolutely nothing. All you need is your thoughts, your computer, and an Internet connection.
2. Your website will get noticed in a short period of time. You will not only get targeted visitors to your web site, but you will also get back links to your site resulting in better search engine page rank results.
3. Submit your article to article directories that get the most web traffic and in no time your web site will be crawled for search engine indexing.
4. You will gain credibility as an Internet marketer. If you display your products or services on your website your conversion rate will increase as people see you are knowledgeable in your field. And what better way to show them than to write articles that shows your knowledge level.
Writing keyword-rich articles for your own website is an additional way to improve web site popularity, for both search engine crawlers and visitors alike. Either write your own articles or get them from article directories that allow posting on your website as long as you keep the resource box or the author’s byline in tact. Don’t stuff your own articles with keywords that would make reading boring. Remember the readability and freshness of articles will be the basis of whether visitors will want to keep coming back to your website or not.
Now get your creative juices flowing and begin putting down those ideas before you forget them. Then start writing your articles to jumpstart and improve your marketing results. With the benefits outlined above you should realize the importance of including articles into your marketing strategy and leverage them to improve your online income.
Rupert has been an Internet marketer since 2003 and currently helps small business owners start and maintain profitable internet businesses. He also promotes an online marketing system that helps people achieve downline building success. http://viewbizmarketing.com
This Article Marketing Website Traffic Generation Formula Can Make You Rich
Article marketing is one of the most powerful website traffic generation strategy available today. The reason behind this is its capability to drive thousands of visitors to your website instantly as well as on a permanent basis.
It can do this all for free. Then why do people fail using this powerful traffic generation strategy. You can see people hunting for quick traffic generation softwares, instant traffic solutions and a number of ways that can get them instant traffic to their website.
Doing all this they are sure to fail. But why aren’t they using this powerful article marketing strategy to its fullest extent? The reason is simple, they are not aware or frightened to perform the exact steps that is required to create and distribute traffic pulling articles.
In this article you will learn the exact steps to create a quality article and distribute it over the net to get permanent incoming links to your website and quality targeted traffic.
People are frightened of doing research. You need quality content to create an article. The first step to create a quality article is to do a thorough research on the topic of your website.
You can easily do this by visiting search engine like google.com and article directories like ezinearticles.com
These sources have the power to give you hundreds if not thousands of pages of information on the topic of your website. Just read few articles out there, generate ideas and from these ideas create your own unique article of around 500 to 600 words.
Arrange your article in point format, create headline, header and footer and attention pulling resource box with a link to your website.
This will make sure to get you a unique piece of article created within an hour.
The next problem writers face is that it is extremely time-consuming to submit articles and spread them on hundreds of websites. The solution is simple.
If you have lots of time but no money then you can research around hundred article directories and submit your articles manually. Once you have researched these directories it should not take you more than a few hours to submit your articles to all these directories.
If you are lacking time but have some money to spend then you can use article submission service and they will make sure to submit your articles to hundreds of article directories on the net.
This will make sure that your article gets maximum exposure and gets you traffic beyond your wildest dreams. Write and submit around five to ten articles every day using the tactics I have shown you above.
If you do this on consistent basis, I am sure you will never ever worry about getting hundreds of targeted visitors to your website on a daily basis purchasing your products and services. Make sure you get started today. You can thank me later.
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5 Easy Steps For Writing An Article That Gets Top Results
You may not know it, but you have an easy way to bring targeted traffic to your site. You can write articles for publication in ezines that will continue to bring you traffic to your site long after they appear online. Just think of this as an unstoppable traffic generator for your online business.
You do not have to be a Hemingway to be a great article writer. There are some basic rules to follow though. Here are 5 steps to writing a good article that will attract attention and result in more traffic and sales for your business.
ACTION STEP 1 – Create A Hot Title
You must grab the attention of the reader first. People scan everything before they commit to reading it. Let them know what the article is about in a way that makes them want to dig into it for more information. Two classic ways to make a good title are to use a “How to” format, such as, “How To Get A Base Hit 7 Times Out Of Ten”, and the “Tips” format, which might go something like this: “5 Super Easy Tips To Relieve Stress”.
ACTION STEP 2 – Get Your Reader’s Attention With An Interesting Opening Sentence
The next most important part of writing your article is to grab the reader with a powerful first sentence. This will keep them interested and wanting more information. Two of the best ways to hook your reader is to ask a question or to state a fact.
A question should make the reader curious to find out the answer by finishing the article. If you state a fact, you must make it the basis for the rest of your article.
ACTION STEP 3 – Discuss The Main Points In The Body Of The Article
Here is where you provide the content of your article, and the solutions to the problem that you are solving for the reader. Your purpose here is to educate and inform. Address each problem and follow it with the solution. Or if you are giving tips to your reader, you can list each tip in the order that best solves their problem.
ACTION STEP 4 – Summary and Ask Your Reader To Take Action
Always include a brief summary for maximum results. Then tell your reader why it is important for them to take action now. Give a benefit or two as an incentive for them to respond now. This can be a link to your website or newsletter. After all, this was the primary purpose of your article.
ACTION STEP 5 – Include A Powerful Resource Box After Your Article
You absolutely need to make a resource box promoting your website, eBook, eCourse or affiliate program. The resource box gives the reader another way to get more information. This will spur the traffic to your promotion as more people read your article. Create a resource box that tells who you are and what you are offering to the reader. This should take no more than 3-6 lines of text.
These 5 steps will ensure that you have an article that people will want to read and then visit your website. Just use this easy 5-step format and simply fill in the details with your own information. Then distribute your articles to ezine and newsletter publishers in your business niche. The result will be more targeted traffic and increased visibility for your business.
Kevin Sinclair is the publisher and editor of Net MLM Profits, a blog dedicated to providing information and tips for network marketers to succeed online. http://net-mlm-profits.com/
Article Marketing: Top 5 Mistakes Made By Article Marketers
While there are many ways to increase your website traffic, Article Marketing is one of the best as there are so many benefits. Sure, you can generate fast website traffic through Pay-Per-Click advertising but if you stop advertising, your traffic disappears immediately!
Article Marketing is different. Done properly, Article Marketing brings credibility, targeted website traffic and a huge influx of one-way backlinks.
Think about all the benefits…
Web surfers benefit by reading your articles and the valuable content they provide. You, in turn, are viewed as an expert and get the opportunity to “start a conversation” with the reader.
If your readers enjoy your articles, they’re likely to click the link you’ve provided in your resource box to learn more about their topic of interest.
Another huge benefit of Article Marketing is the increase in one-way backlinks. The more quality links a site can produce, the better the odds are the site will be found in the search engines.
This is phenomenal as your articles will bring you direct website traffic and improve your chances of getting “free traffic” from the organic Search Engine Result Pages (SERP’s).
That said, there are a number of things the article marketer must know to improve their chances of success.
Here are the Top 5 mistakes made by article marketers:
1. Failure to learn the basic requirements of the article directories.
Each article directory has its own set of rules and regulations but the majority of them are pretty consistent. If you error on the side of caution… like not including HTML coding in your article’s body text, you’ll find your articles gain wider acceptance.
2. Failure to treat the Article Directory Editors with respect.
Since most article directories allow authors to submit articles for free, the Editors are under no obligation to accept or publish the articles we submit.
It is wise to treat the Editors with kindness and respect. Learn their regulations and follow them.
Don’t submit articles unless they are unique and well-written and don’t try to “trick” them by re-submitting an article after only making a few “tweaks.”
3. Submitting an article with a poorly-written title.
Many article marketers spend a good deal of time perfecting their body text but put little thought into their title copy.
This is a huge mistake as a “killer” title is vital to an article’s success. Make sure your titles contain relevant keywords and make them enticing to your audience.
Titles which include an element of curiosity are read more often.
4. Submitting an article without a “killer” resource box.
Like the title, many article marketers fail to capitalize on the benefits the resource box provides.
The whole goal of Article Marketing is to get readers to read and enjoy our articles and then get them to click on the link(s) we’ve provided in our resource box to visit our site.
Without this traffic, we’ve lost the main benefit that Article Marketing provides… targeted website traffic.
Write your resource box copy in the “third person” and make sure you include an element which directs your reader to take action.
You can be aggressive and use something like “Click Here” or include a more subtle element like “Please visit my site for more information.”
Either way, make sure to include an “action element” and provide the link to your site.
5. Stopping too soon.
Article Marketing is very effective and much faster than pure SEO but it still takes some time to realize the full benefits.
Too often, article marketers write a couple of articles and then stop because they don’t experience the success they’ve envisioned.
In order to keep yourself motivated, it’s important you track your progress. Make note of your Alexa traffic rating (if any), your Google PageRank and your backlinks before beginning your Article Marketing campaign.
Also, check your site’s Search Engine Placement in the major search engines for the keywords you’ll be targeting.
Check these stats every month and compare them to the figures you recorded before beginning your Article Marketing campaign. I’m sure you’ll see a significant improvement and get the “fuel” you need to continue your Article Marketing efforts.
While I’m sure I haven’t covered everything, these 5 tips will help you stay in the “good graces” of Article Directory Editors everywhere and will help your articles be found more often.
The “Golden Rule” is alive and well! Remember to treat each Editor with kindness and respect and they in turn, will promote your articles for maximum effect.
Kevin Koop is the creator of the “Article Domination Method” and the “Article Writer’s Cheat Sheet.” If you’d like to find huge success through Article Marketing, be sure to visit: http://www.ArticleDomination.com
The Resource Box as a Traffic Builder
More and more people are learning the secrets of Search Engine Optimization (SEO). Many webmasters have seen the impact articles have on their website traffic. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links leading to related topics.
The sites may feature many articles on a wide range of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would relate to the site’s topics and theme. If the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an article. It will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would be inclined to find out where the article came from and to read more. The resource box is their link to the source of the article and should entice them to go to the site and do some more reading or research for the subject or topic they are interested in.
Now we know what resource boxes are. But what are the benefits of having a good resource box? Mainly it’s driving traffic to your site. Many sites will happily publish articles because they add unique content to their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, visitors clicking on links in the resource box increase incoming traffic.
So what is good content for your resource box? Essentially, you should use keywords that are popular and used by your target audience. There are many tools you can find online that can help you determine which keywords to use (Overture’s keyword tool, for example).
You only get a small space for your resource box so you need to make the most of it. Try to catch the attention of your reader with enticing resource box content that will make them want to learn more. Unlike TV ads, you don’t have visual aids to drive your point home. But you do have the power of the reader’s imagination. With the right content, you can intrigue them.
Another tip is to use keywords that are specifically related to your site – don’t mislead your potential website visitors. Establish your credibility so that more people will want to visit your site and see what you have to offer. Make the visitors click your resource box by providing content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them. Be fun and creative but at the same time show that you have a great deal to offer. Hopefully that isn’t too much to ask for in one paragraph.
The author is the developer and operator of numerous sites on the web. Authors can gain free quality backlinks to their sites. Publishers can reprint and redistribute content in more then 150 categories by visiting http://www.articopia.com