Article Writing as an Advertising Source
You’ve started an internet business, have completed your website and now you need to decide how you are going to advertise your new site.
Among the many ways to advertise is by writing articles. I feel that this is one of the best methods because you can include so much information and resources that you can adapt your articles to any situation. First of all let’s take a look at some important reasons for writing articles to promote your site.
1. Generate traffic to your site by including links in your resource box.
2. Use them as an advertising tool, not only with the links but your content. Don’t be blatant about it. Writing intelligently about your topic will lead visitors to visit your site to further explore what you have to offer. A visitor who realizes that you are competent in your subject is more likely to become a future customer, if not right away.
3. Correlate your keywords with your topic and your site. Internet browsers are looking for a specific subject. The closer your keywords or phrases match their search requirements, the more likely they are to go to your site. Not only that, the closer the match the higher your site will appear on the search engines results.
4. The importance of your resource box cannot be underestimated. First of all it should have your name, a brief description of your site, a short history of you the author, and any links to which you want them to go.
Many marketers, especially beginners, do not like to write articles as they feel that it takes too much time, they don’t feel creative enough and it actually scares them. But consider this: I bet 95% of successful article writers started out feeling that way but with experience they became better and eventually came to like doing it.
Tips to making your article interesting and effective.
1. Use short paragraphs.
2. Employ numbers or bullets which makes it easier to read.
3. Create an attention-getting title by describing your content with short, concise words. Relate them to your keywords if possible. Pique their interest so they will want to read further.
4. Be informative, using facts and figures when they apply and even use real-life situations if it would help clarify your theme.
(a little hint here is to start out by composing an outline which will make it easier to organize what you are writing)
If you still don’t want to write your own, especially at the beginning, there are sources online which can help you at a nominal cost such as freelancers. You can find them by entering the term in your browser.
Using public domain articles is another good source as these articles are given to the public and you can claim them as your own. The only difficulty here is that anyone can use them so your competitors may use the same one. Here is a good time to edit them in your own words to make them your own.
I have written mostly about linking your article to your website, but it’s also easy to link to your affiliate site if you are promoting someone else’s product.
Notice that I haven’t mentioned advertising that much but that is really what you are doing with your article and your resource box. The more informative your article and how you present it is actually a means of promoting yourself and your subject.
Nancy Stetson. She uses the programs on her website to show the beginner on the internet how one can begin with no experience and little money. Visit her
at http://www.homebased-opportunities.com/optin.html
Getting Started with Article Marketing
Most of you must have heard about the great wonders of article marketing in traffic-building on your website, but might plain not know how to go about it. So here I explain what you have to generally do in a few easy steps:-
(i) Decide what kind of articles you need to write for your marketing strategy. Of course, these articles should pertain to your website; but they must be articles of interest. They must be articles which will ensure the visitor will click on the link of your website provided below it.
(ii) If you are planning to write the article yourself, you will need to do some research on the topic. Agreed you have a whole website about it, but it doesn’t harm to know about the topic from someone else’s point of view. When you write the article, be sure to include some insightful points, which could be your own original inspiration.
(iii) Deciding on the keyword is the most important aspect of article marketing. You can use tools like Overture to find out which keyword is getting searched most often on the Internet. Build your article around this set of words. Use the keyword several times in the article and even in the title of the article itself.
(iv) Keep the article length short so as not to bore the reader. Format the article into points, bullets, headings, etc. to make it simple for the reader to understand. Use a catchy title.
(v) If you are thinking of giving the article to a ghost writer, then you will have to select someone from the freelance work sites. Guru, Scriptlance, Freelance Work Exchange and eLance are just a few of the many freelance sites around. You can post your project here, and desirous content writers will bid on your project. Make a wise decision by looking into the reviews of the writers, their experience and the sample articles they are willing to write for you.
(vi) If you are getting your marketing articles ghost-written, you will have to clearly specify to your writer what you want. The better you communicate, the better you can get an article from them.
(vii) Once your marketing article is ready, either self-written or ghost-written, you must upload it to some open directory. The most popular open directory currently is ezinearticles.com. Below the article, write a short bio about yourself (which should also be very interesting) and a link to your own website.
Really, this is all you have to do. The process of article marketing is very simple; but the success of this in promoting your website will depend on how well the article is written. Hence, you must exercise extreme care at every step of the article marketing process.
Ryan Smith is the author of the hot, new, ebook “Article Marketing Success.” Download your free copy at http://www.e-profitsubmissions.com
Writing Article Outlines Eases the Pain
We were taught to do it in junior high school, then on into high school and university. Writing in an organized and efficient manner often requires writing an outline first. Writing a good article is no different.
While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What is the difference between these two groups? The former have established methods for writing articles that they adhere to religiously.
One of the methods you can use to prepare yourself when tasked to write some articles is to create an outline first. Creating an outline for all your articles makes you prepared. You have an idea of the order of steps to be accomplished. Being prepared makes the job faster and less laborious. Being organized will result in less frustration when writing.
An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of each article. Here you can write down some of the ideas and sentences that you feel will look good in your articles. You can include some of the focal points that will most appeal to the reader. Creating an outline for all your articles will help you breeze through the actual writing of the articles.
First do some brainstorming and jot down your ideas. Think of some ways to attract the interest of your reader. Designate a time frame for completing all of your articles. By this time you should have done all your research. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing the articles will go smoothly and quickly.
Next, you need to decide on the subtopics for each article. You need to come up with compelling and concise titles for your articles. Try to be specific without being too wordy. Stay away from titles that are too generic and don’t clearly state what the article is about. You will then want to divide each article up into skeletons with an introduction, body and conclusion.
Now it’s time to add the flesh and meat of your articles. Your introduction introduces the topic softly usually in the last or second last sentence of the first paragraph. The body is made up of points for and against any opinions or advice you are giving. The conclusion provides a summary and ties up any loose ends. It should reaffirm what was stated in the introduction.
After the outline is created, it is typical to write a rough draft. This may take more than one attempt, but remember that it is called a draft for a reason. Each time you rewrite and edit this draft, it approaches a finished work. Grammar mistakes can be corrected and you can check for consistency and readability.
While editing your draft, always refer to your outline so that you don’t drift away from your initial arguments. An outline serves as your guide when writing articles. Getting into the habit of writing outlines for your articles will result in a better finished product and a fulfilling writing experience.
The author is the developer and operator of numerous sites on the web. Authors can gain free quality backlinks to their sites. Publishers can reprint and redistribute content in more then 150 categories by visiting http://www.articopia.com
Get More Readers for Your Articles! 4 Tips & Tricks You Can Use Today
If you’re anything like most people, when you take the time to write articles, you want them to be read … and the more readers the better! However, you might be surprised to learn that formatting has a huge effect on readership. Good formatting draws attention, increases comprehension, and aids memory retention. Here are some fast and easy ways to turn formatting to your advantage and draw more readers to your articles.
* Start with a snappy, compelling title
Does your title grab the reader’s attention? Does it promise good information to come? Your title should be a tantalizing tidbit that hints at the meaty info just up ahead. Many article writers aim for titles with numbers, like “10 Ways to Write Better Titles” or “5 Reasons to Rewrite Your Titles Today”. A promise of immediacy is also appealing to readers, who like to know that the information at hand will be immediately relevant and helpful.
* Break up your article into short paragraphs
Short paragraphs make it easier for your readers to enjoy your articles, particularly if they’re reading on the web. Because people tend to read more quickly when scanning on a screen, short paragraphs and self-contained bursts of information are easier to follow. Your readers have limited time — help them get to the point quickly!
* Use bullet points or numbered lists
Give speed readers something to work with! A series of short, easily-scanned headlines will also make your articles easier to read, understand, and remember. Readers will come into your article knowing what to expect. And they’ll have a convenient memory aid to help them take away the major points.
* Include appealing photos
Since about 40% of people are visual learners, your articles will be much more successful if you include pictures! Visual learners understand and retain information most easily when it’s presented with a visual aid, like a diagram, an illustration, or a photo. Just like a teacher prepares lessons to help the information appeal to all students, a publisher should seek to incorporate various types of media so the information will appeal to all readers.
Additionally, polished images help a page look more professional, enhancing credibility. And the additional spark and color they provide will draw attention in the first few crucial seconds when a visitor clicks on to your page. Today, photos can be had for very little or no money at all. Imagine that — free photos for your articles.
Make your articles shine!
Salim Jordan is an entrepreneur and web content developer. His most recent project is Plinkme.com, a new type of stock photography site offering free, unlimited photo usage. Visit http://www.plinkme.com to browse hundreds of photos, and bring colorful images to all your pages with just a few clicks.
Article Marketing Resources: 5 Tools/Resources To Improve Efficiency
Article Marketing is an effective tactic for website promotion but let’s face it… It does require some effort. In this article, I’ll share some tools/resources to help make your Article Marketing efforts more productive.
Here are 5 tools/resources to bring you more success with Article Marketing and make it as easy as humanly possible:
1. Marketleap.com
One of the big benefits to writing and submitting articles is the huge influx of “one-way backlinks” you’ll enjoy as a result. In order to track your effectiveness you need an easy way to check your progress and Marketleap.com offers this.
Once on their site, click the “Link Popularity” link and enter your site’s URL. Marketleap will tell you how many links it found in the major search engines.
2. NoteTab.com
NoteTab Light is a free text-editor that is easy to use and extremely handy for article marketers.
After creating your article in a word processor, paste it into NoteTab Light and let it remove the unnecessary formatting and force your articles to be 60 characters in length.
This is fast and easy to do and will score you big points with Article Directory Editors.
Another cool feature is called “Text Statistics.” If you highlight your article and choose “Text Statistics,” NoteTab Light will tell you how many words are in your article.
3. InstantArticleWizard.com
If you have difficulty writing articles, check out Instant Article Wizard software. It crawls the web and returns you short pieces of copy from a variety of websites that are relevant to your article topic.
Armed with this information, you can rearrange the text, add valuable information, re-word sections in your own “voice” and voila, you’ve got yourself an article.
Just make sure to check your new article in Copyscape.com to make sure the search engines view the content as unique before submitting it to article directories.
4. ArticleMarketer.com
This is a web-based submission service that will submit your articles to hundreds of directories as well as to blog and ezine publishers.
With their “One-Touch” service, you’ll be able to distribute articles faster (and easier) than you ever though possible.
While article submission software can improve your effectiveness, you’ll find Article Marketer’s service faster (and more effective) than any other service I’ve found.
5. Live-Keyword-Analysis.com
This is a free service that allows you to enter your article body text (or any website copy for that matter) and get an instant report of the “keyword density” for the text you’ve entered.
If you keep the “keyword density” around 2-3%, you’ll find that your articles will receive good search engine placement for the keyword phrases you’ve optimized for.
Marketing with articles does require some effort, but the benefits in targeted website traffic, increased one-way backlinks and search engine placement more than justifies the effort.
If you “streamline” your process you’ll submit more articles and receive more benefit. This success will be the fuel you need to continue your Article Marketing efforts well into the future.
I hope you find these 5 tools/resources useful in improving your Article Marketing efficiency and wish you much success in the future.
Kevin Koop is the creator of the “Article Domination Method” and the “Article Writer’s Cheat Sheet.” If you’d like to find huge success through Article Marketing, be sure to visit: http://www.ArticleDomination.com