Adsense Secrets Exclusively Revealed
I bet that title got your attention, right? Well I hate to tell you this but the truth is there are no Adsense secrets. It’s all nothing more than hype put about by various internet marketers who want you to buy their product.
Okay maybe that’s a little harsh as there are some very good Adsense guides out there, but the point I want to get across is that the real secret is that anyone can make money with Google Adsense. All you need to do is create a website or blog with quality content, display the Adsense ads in the most prominent places of every web page (ie where they will get the most clicks) and drive traffic to your site.
Sounds easy I know, but that’s all there is to it. The crucial part is getting traffic to your site. You can create a site with great content, with ad blocks in all the right places, but if no-one knows about it’s presence then you’re never going to get anyone visiting your site and clicking on your ads.
There are numerous ways of getting traffic to your site. These include things like exchanging links with other related sites, obtaining links from directories, posting on forums, creating blogs and linking to your site, writing articles and submitting them to article directories and ezine publishers, creating viral ebooks, and so on.
Once you have traffic to your site you can then start testing your Adsense clicks and ad placement to increase your earnings further. There’s no hard and fast rules that apply to every single site because every site has different layouts and will have different ‘hotspots’, so testing is vitally important if you want to increase your click-thru rate.
There are, however, a few things that you should consider to maximise your Adsense earnings.
Firstly, I would say that it’s always a good idea to make sure your ads blend in with your site as much as possible so they don’t look like separate ads. Remove any borders and background colors and use the same colour link text as the other links on your page.
Also, it’s always a good idea to place a large ad block above the fold so it’s viewed by your visitors as soon as they enter your website. In addition, I’ve always found that ads that are displayed within the actual content (about half way down the page) also do well, if the page contains a lot of content, or at the end of your content for shorter pages, so you give your visitors an opportunity to click on your ads when they’ve reached the bottom of the page.
I don’t personally like skyscraper ads, but as I’ve said before it’s all about testing. You may well find that for your own particular site layout, these ad blocks perform well and achieve high click-thru rates.
Other things you can do include tweaking the keyword density on each page to ensure that the right types of ads are displaying, as well as removing the ‘advertise on this site’ text (which Google allows at the time of writing).
Ultimately though it’s all about creating quality content on a regular basis, driving as much traffic as you possibly can to your sites using the various different methods of generating traffic, and testing different ad placements to obtain the maximum number of click-thrus. They’re the real Adsense secrets.
James Woolley is a full-time marketer who runs a website and newsletter dedicated to helping people make money online through internet marketing:
http://www.jimsmarketing.com
Tips To Get More From Adsense
All webmasters and site owners who have been trying to earn from their sites must be aware of a monster called Adsense.
Adsense has presented a new and easy opportunity to earn money from your site. Adsense virtually allows any person who has built a content site or a blog to earn money, just by placing some code on their web pages. Adsense has given the ability to the web masters to concentrate on their sites rather than wasting time on trying to figure out what advertisements to put on their sites.
There are many web masters who make living on Adsense, but there are also many web masters who spend lot of time on figuring out the magic trick to earn from Adsense. Making a good living from Adsense might seem difficult but it is definitely not impossible.
Just placing Adsense code on your site is not enough if you are looking at Adsense as your only source of income. You need to experiment a lot with Adsense formats, placement and choice of keywords.
Whatever topic your site deals with, you should take care to build page around a specific topic. This ensures that the Adsense ads placed on the page, are relevant and useful to the visitors wanting to know more on the topic, and these visitors will eventually end up clicking the Adsense ad.
You should take care when placing your Adsense ads. If you read through Google help on Adsense, you will find the heat maps suggesting the best locations for your adverts. It is a proven fact that, one place the visitors look first on the site is the top left position. Since this is the place that will have the visitor’s attention, it definitely helps to place your Adsense ads there.
You should also consider placing the Adsense ads on high traffic pages. You will be able to identify the most visited pages on your site by looking at the logs or even your Google Analytics account, which provides you page by page details of visitors.
Though the banner and skyscrapers adverts look pretty good on your site, you should try to avoid using those on your site. Such banners are usually ignored by the visitors. Do you recollect clicking on any banner on a site you visited recently?
You should also use the Adsense formats to make sure your Adsense ads blend with your web pages. Google provides you different palettes to try font colors, backgrounds and borders. There is no point in placing an ad on the page which does not blend with your site and will effectively not be clicked by any visitor.
Another important factor ignored by most of the webmasters is the Adsense preview tool. Google provides with an excellent tool to help you preview the ads that appear on your page. This tool allows you to see the sample ads and formats, preview colors on your page, check the destination of the ads and geo targeted locations to see what visitors in other countries will see.
Besides the above mentioned factors, it is also important to have a definite focus on what you want to achieve. No matter how busy you are, you should always spare some time to experiment with the Adsense ads to improve the CTR. Whatever experts say, just following the basics, is really the magic of making more from Adsense.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.besuccessfulnews.com
Adsense And The Surfer
AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.
For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you’ll know it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard approach?
It is aided by today’s society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it’s of no concern to us.
That’s why traditional banner advertising is wrong. It’s precisely because people are becoming savvy that they don’t look at a flashy banner because they think they’ll be losing their time with it.
We’ve gotten accustomed to banners that don’t interest us. And we’re accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we’ve grown accustomed to them being targeted at what we’re looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.
This is a typical “no fluff, just stuff” situation. And in the end it means the visitors will see what they’re interested in, not some random cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you’re looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.
So could “Do no evil” actually work in today’s cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you’re actually likely to be interested in and click means you’ll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.
Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.
Ryan Smith is the owner of MyCirclePal.Com, one of the Net’s hottest community and social neworking sites! Post your free profile today at http://www.mycirclepal.com/
How To Make Money Online - Some Basic Guidelines
Is it still possible to make a good income with Google Adsense? After all, there was a report circulating this past fall that said Adsense was dead.
Adsense took a beating a short time ago when Google made some changes. But it is still possible to make some extra money with a Web site or two. It is even possible to make a good living with it.
What You Need
You need a domain name, a hosting account, and a niche topic. Preferably the niche is one that you know something about. That makes it easier to fill it with content.
If you want to make a good income with one or two Web sites then good content is a must. Your goal is to create a site that attracts people and keeps them coming back.
There are sites on the Internet, created by people just like you that are getting thousands of visitors a day. The content is written by the site owner who cares about the subject. They are passionate about the topic and write from their heart.
These sites have grown in popularity simply by word-of-mouth and maybe some simple search engine optimization tactics. Good content will get noticed, although optimizing for the search engines helps.
Getting Traffic to Your New Site
Before your site can become popular through word-of-mouth you need to get the first visitors to your site. How do you let people know about your site?
Free tactics include posting in forums or blogs and putting your URL in the signature, posting on Answers.Yahoo.com and again putting your URL in the signature, and writing articles and submitting them to article directories. These are all free, and they work very well.
Here’s a hint: Write an article each week for each site. Do that consistently and you can’t help but get traffic. It’s a great way to get backlinks, too, which is very important in getting ranked high in the search engines.
For further education (and for examples) visit StevePavlina.com and JackHumphrey.com/fridaytrafficreport. These are two sites that get thousands of visitors a day. They are using the blogging software put out by WordPress, which is free.
Blogs are a simple way to build a Web site. Anyone can start one, and then tweak it as they become more experienced. Jack’s site didn’t start out looking that cool. He’s done some major changes to it in the last year.
Steve’s site looks very plain, but that doesn’t bother the millions of people who regularly visit his site. They are coming for the content.
That simple-looking site is earning Steve several thousand dollars a day in Adsense, affiliate products and donations. Yes, people actually donate to sites that offer them good content for free. Steve uses a WordPress plug in for collecting donations from visitors who want to give him money as a way of saying “thank you.”
A free forum that can provide a great education on the topic of Internet marketing for any newbie is available at Forums.DigitalPoint.com. Be prepared to spend hours there searching through all the posts that give good tips on how to make money online. You can also sign up for free and post questions.
The basics of how to make money online have been described here, along with some examples to study and a forum to learn from. Now it is up to you to get started.
Whatever you do, don’t put it off. You can’t earn money online by just reading about it. You have to take action.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.BeSuccessfulNews.com
Raising Your CTR With Google Adsense
Google Adsense is by far the best method on the internet to add revenue gaining functionality to any of your websites without the necessity of bulky image banners and referral programs. Every click garners you a few cents, so the amount of money you can make is directly proportionate to your traffic.
That is of course, assuming you have a good CTR, i.e Click Through Ratio. If you’re page garners 1000 hits a day, but your CTR is less than 1%, your hard work to drive traffic is not doing you much good.
Ad Appearance
There is the constant argument over whether it is better to have your Adsense ads brightly visible, standing out from your page, or to let them blend in, becoming part of your text. Surely, you don’t want your Adsense ads to disappear and not garner the attention of any of your visitors, but neither do you want them to be so obvious as to drive traffic away.
Experiment with the look and feel of your Adsense to get the best appearance for your page. If you have a certain color scheme, try to match that scheme. Don’t use bright pink on your slick, black page, lest you drive away traffic. Blend in your ads to the color scheme of your page and you’ll present a cleaner, more honest appearing set of ads.
Ad Format
Google Adsense offers numerous formats for your ads. Many people place large chunks of full texted ads on their sidebars or beneath their articles, but if this isn’t working for you, consider changing your approach. Alter you Adsense to best match the way most internet browsers read.
Wider formats tend to do better than the narrow, long Adsense formats simply because the reader doesn’t have to read down the page as often. Consider a 728 x 90 leader board of simple one line text ads placed beneath your header. They blend in and if carefully placed beneath your navigation bars, will gain even more clicks.
Ad Placement
You want your Adsense ads placed where your visitors will most likely see them. If you place an Adsense box at the bottom of your sidebar, most visitors will likely fail to notice them. Google has created a ‘heat map’, a research project in which they gathered information from numerous websites and the most effective placement of ads. Often, it is the top of the page, above your content that Adsense performs best in. Also, for those running articles, directly before and after your article will often garner additional clicks.
There are dozens of ways to clean up your site and enhance your Adsense to raise your CTR. Try curbing your content to match higher paying keywords in more interesting topics, or finding the most popular and effective content areas of your page and preceding them with Adsense ads. Google Adsense has proven itself time and time again as one of the best options for making money with your website. Make sure you are using it to the fullest.
Learn more about how to earn google adsense revenue at http://www.ihbblog.com/p7.htm
How to Start Your First AdSense Website
Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you’re doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.
What is AdSense?
90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don’t know much about what AdSense is and how it really works. While you definitely don’t have to know all the technical details, it is an imperative that you understand all the basics.
AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.
The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.
How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as “snowboard”, “snowboarding”, “snowboard styles”, “snowboard course” etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot “reads” your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.
Starting an AdSense website
Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won’t make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:
*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.
*relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website’s topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked “public domain” - Google loves fresh unpublished articles.
*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.
Registration process: registration process is very simple and, what’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!
Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.
Warning: angry Google = no income
During all the process there is one thing that you have to remember about: don’t do anything that is prohibited or unadvised by Google. First, most of such practices won’t give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you’ve made and forcing you to start everything all over again. Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.
Colin Tsui started his career as an Internet Marketer since September 2006. On his Internet Marketing Blog (http://www.colintsui.com) he shares useful informations, tips and tricks on AdSense, AdWords, Affiliate Marketing, Internet Marketing and how to make money online.
Making Sense of Adsense
Just what is adsense and how does it apply to me? If you are new to the internet marketing world, you must surely be wondering what everyone is talking about. Here we will attempt to give you the basic introduction to the world of ad sense.
On almost every web page that you visit you will see small ads that say in small type around them “ads by google”. This is what is known as “adsense.” These ads are placed by publishers, people like you and me with websites, as advertisements to bring people to their websites and hopefully keep them there to buy or opt-in etc. The website owner or publisher, again you or me, pay each time someone clicks on the ad and hence the name “pay-per-click” or “ppc”. You will see this name or abbreviation everywhere and you will soon wonder how it was that you did not know it! The website owner pays an amount that can vary considerably form a few cents to several dollars, depending on the popularity of the subject matter and the competition.
You may pay several dollars for a particular word or only a few cents if you are more specific. If you bid on say “automobiles” you may pay several dollars, but if you bid on “1965 Corvettes” you may pay less and have more targeted traffic; that is people that are looking for 1965 Corvettes. Keywords You can certainly buy as much traffic to your site as you want with a term like “cars” but that will not help you much if you are selling accessories for 1965 Corvettes. If you choose the shotgun method of advertising, you will get a lot of traffic but you will go broke sooner rather than later doing so.
So let’s say you are selling accessories for 1965 Corvettes or corvettes in general. You would design an ad “campaign” around the words “Corvettes”,”Corvette accessories”,”1965 Corvettes” etc. You see what I mean? In this way you will be drawing only the people that are looking for what you have to offer, not the ones who are just looking. This is what is known as “targeted traffic” and is what you are after if you have a site and do not want to pay exorbitantly for the people that come to your site.
Now you know what the term “adsense” means and what are its general implications and ways of using it. Go and make some ads of your own and see what you can do with the wonderful world of adsense.
http://www.simplesalesadvice.com/
“Make money online with ad words,affiliate marketing and ebooks.Sales and business advice from the best in the field.http:///www.SimpleSalesAdvice.com
How Do You Track Your Adsense Performance Using Tools Available For Free?
One vital link in making real money through a Google Adsense campaign is accurate data and data analysis. Yes, we’re talking about tracking. If you’re not tracking the performance of ads being placed on your pages, there is one very good reason why you should be: by learning which formats of ads on what type of pages perform best on your site, you can weed out the ones that don’t offer any real value and focus on increasing the combinations that bring in the most ROI. Yes, ROI - after all, your time is an investment, isn’t it?
Here’s the bottom line - a visitor to your site decides to click on an Adsense ad because of a complex combination of factors. Tracking all those factors can be a complex and time consuming endeavor - which is why there are a lot of software vendors out there trying to make a buck off ’solutions’ to make easier and quicker. The fact is that you don’t have to spend a dime to get all the tools you need to do a comprehensive analysis of your site’s performance with Google’s Adsense, though some of the software packages have some nice bells and whistles. Google provides a fairly powerful suite of tools that you can use to track and analyze site performance for free.
Using Google Channels Effectively
Adsense channels are the tracking option offered by Google to help you test ad layouts and other factors and determine what works best on your site. When you create a channel in Adsense, you can break down site reporting by site, domain, sections and individual pages. The system records impressions, click through rates, CPM and earning statistics for each channel that you create.
Google’s Adsense program offers two types of channels that can help you figure out:
- What colors and ad styles are most effective
- The best place to put your ads on each type of page
- Where Adsense ads perform best (blogs? Forums? Content pages?)
The first type, URL channels, allow you to create a data stream based on the URL of the pages on which ads are displayed. The second, Custom channels, will open a date collection stream based on your specific criteria. A URL channel is useful for figuring out where on your site to place ad units - and what type of page to focus on developing. If your data shows, for instance, that you get a tremendous click-through rate on article pages, but only tepid performance on forum pages, you have two different directions to work with :
- you can focus on developing more article pages to maximize their better performance
- you can examine your forum ad placement and tweak the formats and styles to increase the performance on those pages
…or you can do both, if you have the resources.
If you decide to tweak your forum page ads, you have a powerful free tool in the Custom Channel creator and aggregator. By creating a new channel for each ad unit, you can track its performance based on color palette, ad format, page and location on page. When you tweak an ad unit, make one change at a time and create a new channel to monitor the performance to see the effect - and when you find something that works, stick with it.
Using Other Tracking Methods
If you’re not satisfied with the tracking methods offered by Google Adsense, there are a number of free ad tracking solutions available. Among the best are:
- AsRep Google ad tracking trial version (http://www.asrep.com/download.php)
- Google Analytics (http://www.google.com/analytics/)
- Adsense tracking script (http://www.monetizers.com/adsense-tracking-script.php)
Answers to Frequently Asked Questions about Google Adsense. Guide to making money with Google Adsense. Home of the Adsense optimization tips that will boost your google adsense profits. http://www.startadsensenow.com
Private Label Rights (PLR) Articles for your Adsense Site
PLR articles are private label rights articles and are a very useful way to add search engine friendly content to your website. If you are building a large Google Adsense website to make some money, then you need many articles that are search engine optimized with keywords. It is very lengthy and monotonous to try to write these articles yourself. In addition, the more articles you have that are optimized, the better results you will have from your Adsense website.
There are businesses such as elance that you can hire a writer to specifically write your articles for you, but that too can take time and is not necessarily as easy as it sounds. Is there another practical way to obtain quality content without hiring a writer?
A Practical Way to Obtain Quality Content
Yes, there are websites that provide well-written articles that have been properly researched and are sold as private label rights articles. These websites are membership sites and can enable you to obtain hundreds of PLR articles for a very reasonable price-in some cases as low as 15 cents each. It is a better option than getting ‘free’ articles, which are likely posted on thousands of websites across the Internet, and are not unique to your website at all.
If obtaining PLR articles is the way you want to go, one of the keys to using this content is to rewrite them. In the long run, this is going to afford you the best results. You will want to fine-tune the articles with keywords to help the search engines find your website. PLR articles are not written with keyword density in mind, but it is easy enough to change them to be SEO keyword optimized.
By rewriting and tweaking the articles, it will mean that the articles are now exceptionally unique to your website. You can add the keywords that you want to concentrate on and give it your personality and even change the tone of the article.
You can take a simple approach and leave the article intact, writing only an introduction and conclusion-but this does not give you keyword savvy, quality or unique articles for your Google Adsense website. You can also use RSS feeds to add content to your pages, but again, this does not afford you unique or quality SEO articles. The more unique and keyword savvy your website articles are-the better results you will have long term.
It sounds like a lot of work to rewrite an article, but it is much easier to rework an already produced article than it is to write one from scratch. You can rewrite some, or the entire article, simply using it as inspiration for your own unique article.
Whichever method you choose to create content for your website using PLR articles, you will likely be quite pleased with the outcome. There are many PLR article membership websites, and many of the best ones are sold out, but you can put your name down on a waiting list. There are a variety of websites which are still taking members-search for this service today and you will be well on your way to increasing your Google Adsense in no time.
Make Money With Google Adsense Now - A Complete Google Adsense Guide, http://www.startadsensenow.com
How to Increase AdSense CTR in Ten Easy Steps
As an AdSense Webmaster, you can monitor your CTR and your site traffic to determine how and where your ads are most effective. Maximizing your success with AdSense will be experimentation and trial and error, but there are some things you can do from the start to help your CTR along.
1) Ad Placement
Many websites try to hide the fact they have ads. They put them at the bottom of the page or only have one or two that are so small, the rest of the page distracts from them. While it’s okay not to want to bombard your visitors with a site of ads, those ads are also a crucial part of keeping your business functioning. If magazines tried to bury their ads under all the content, they wouldn’t be in business for very long, would they? Your site should be the same way. Place ads where they can easily be viewed and where they’re visible to your visitors.
2) Ad Text Color
The text color of your ads should match the text color of your site. If you use bright blue for headlines on your site, use that for your AdSense headlines as well. This makes it appear as if the ads are part of the content.
3)Page Content
Choose a broad niche for your site, then break it down into smaller niches. Those smaller niches go on separate pages. This is also site organization and will help you place better-targeted ads. For example, if you have a computer site, break it down into sub niches: repairing computers, new computers, used computers, software, etc.
If you lump things together on one page and don’t organize, you’ll find that your CTR will be lower because your content is unorganized and scattered; therefore, your ads aren’t as helpful to the visitor as you may think.
4) Don’t Label Them as Ads
Don’t label them as ads or sites sponsors. Although these are the only two terms allowed by Google, there’s no need to point out that these are ads. It will just prevent them from blending in with the content of your site. Since the ads are targeted, if you allow them to, they will appear to be additional information on what your visitors are already interested in. Don’t put a sign there letting them know they’re wrong and it is, indeed, a “dreadful” ad.
5) Ad Appearance
Take away the border and background colors of your AdSense ads. These make them stand out as ads rather than information your visitors will be interested in. As said earlier, your ads should blend into the page. By making them appear as information you’re providing, you’re giving them another point of interest rather than an ad that many people might shy away from.
6) Expand Your Site
Expanding your site and adding pages should go hand in hand. However, expanding your site could just mean adding and refining content. It’s important that you add pages with quality content as well. This increases your search engine ranking and gives more pages for AdSense ads.
7) Move the Ads
Sometimes return visitors only see what’s new or what’s changed. Move your ads from time to time, especially if you notice your CTR dropping. More often than not, you’ll see an increase again as those same return visitors notice something in a different place and actually start to click through the same ads they didn’t “see” last week.
Ad Format
Wider ads appeal to more visitors because they’re easier to read. If something is easy to read, someone is more likely to take the time to read everything rather than just glancing at the first few words. However, it’s important to balance your ads and the content on your pages. You’ll discover that the way you think the ads should be for optimal CTR aren’t always where they need to be. Monitor your ad placement versus CTR and you’ll find the place and format that works best on each page.
9) Don’t Chase the Million Dollar Keywords
Don’t try to compete with the experts for the $100 keyword. It may work from time to time, but you’ll have more success with mid-range keywords, and less competition too. By using mid-range keywords, you are more likely to achieve success over the long term. Remember that success in driving targeted traffic to your site by being ranked high in the search engines will increase your CTR with AdSense.
10) Use Text Ads, not Image Ads
By far, more webmasters have had success with text ads and not image ads. They look more like part of the document and are more appealing to visitors. Feel free to experiment with both, but text ads blend into your site better and result in higher CTR.
When trying any new method of using AdSense or new placements, be sure to monitor and track the results. After all, you’re experimenting to see what brings you the highest CTR. By documenting your results, you’ll know what makes the most money for you and you’ll become one of the AdSense Webmaster gurus in no time at all.
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