Ad Spending on Out-of-Home Media Grows
The U.S. Census Bureau’s recently released “Statistical Abstract of the United States” reveals interesting statistical trends about a variety of aspects of life in this country, including where spending stands for out-of-home advertising in comparison to other popular media like newspapers and broadcast television (Section 27 Accommodations, Food Services and Other Services, Table 1261).
Part of the abstract is a table from powerhouse ad agency Universal McCann New York that shows spending growth of nearly 20 percent for out-of-home advertising from 2000 to 2005 -the last year for which statistics are available. That compares to a decline in newspaper ad expenditures of about 2.5 percent and a slight increase of 1 percent in TV ad spending for the same period.
On a percentage basis, the statistics show a slightly greater portion of dollars spent on out-of-home advertising among the three media - 5 percent in 2000 versus 6.1 percent in 2005. However, in terms of raw dollars, television and newspaper advertising continue to dominate, accounting for $45.261 billion and $47.898 billion, respectively, versus $6.149 billion for out-of-home advertising.
While it’s important not to overstate the increase in ad dollars being spent on out-of-home media, the up tick indicates the growing stature of this media among advertisers and marketers. Interestingly, the growth since 2000 tracks the broader availability of flat screen LCD and plasma panels as well as increasingly sophisticated digital signage hardware and software. To be sure, out-of-home advertising encompasses much more than digital signage -things such as billboards, transportation, bus shelters and kiosk. Still, the emergence of digital signage as a viable component of the sector surely contributed to this growth.
What this means precisely to marketers and advertisers is as varied as the Census Bureau’s statistical abstract. However, there are a few generalizations that can be made based on the data:
-The number of dollars spent on out-of-home advertising is growing;
-To the extent that digital signage is a component of this type of media it is benefiting from the category’s success;
-Dollars spent on newspaper and TV broadcast advertising dwarf the category;
-The relatively small percentage being spent on out-of-home advertising may indicate a smart effort on the part of marketers to protect their ad investment in newspapers and television by carrying their marketing and advertising messages over to the retail store and the point of decision where a consumer selects which product to buy.
Advertising and media are experiencing an accelerated rate of change as marketers turn to relatively new alternatives -like the Web and digital signage networks- to reach their intended audience. The signs of this change are everywhere. For instance, this week Media Holdings, owner of the Philadelphia Daily News and The Philadelphia Inquirer, announced it would lay off 71 journalists -about 17 percent of the Inquirer’s editorial staff- to trim costs in light of declining circulation and ad revenue. Another is newspaper publisher McClatchy, which announced plans shortly after Christmas to sell The Star Tribune in Minneapolis for $530 million and a tax benefit of $160 million, or $690 million. That’s a little more than half of what the publisher paid to purchase the paper in 1998. Television isn’t immune to these turbulent times, either. The New York Times Co. in September 2006 announced its intention to sell nine network affiliate television stations throughout the country to improve its financial position and strengthen its core property.
What these moves and the U.S. Census Bureau statistics indicate is declining newspaper ad revenue, flat television ad revenue and a small, but growing pile of cash being spent for out-of-home advertising, and the rippling consequences thereof.
As marketers and ad agencies evaluate media, they would do well to keep in mind these trends which track changing media consumption patterns and look for ways to reinforce their ad buys in television and newspapers with advertising that grabs and influences shoppers where they make their purchasing decisions and reach for their wallets.
David Little is a digital signage authority with 20 years of experience helping professionals use technology to more effectively communicate their messages. Keywest Technology specializes in technology for digital signage. Visit http://www.keywesttechnology.com and expand your marketing horizons.
The Silicon Wristbands - A Novel Way of Advertising
For a decade, silicon wristbands have been viewed as one of the biggest fundraising tools by different organizations. But in the turn of new millennium, the corporate world has discovered in it great advertising potentials.
The present business scenario is characterized by tough competition of an unprecedented nature. As such the marketers are on a constant lookout for innovative and catchy ways to make their products or services known to the world. In this situation, the silicon wristbands can play a vital role in publicizing about a particular business entity.
How can silicon wristbands help promote your company’s name? The advertising potential of the silicon wristbands lie in their stylish appeal to the young generation. In fact collecting wristbands have become a fond hobby for a sizeable section of the American population this day.
They come in wide variety and are so stylish that everybody-male, female, child or adult-all can wear them with all types of attire. Another fun thing about this versatile wrist accessory is that, they can be worn in variety of occasions; they do not look out of place along with your workplace dress code, nor do they look odd with your sports gear.
These features allow you to cover a larger target area with immense visibility. And you know-greater the visibility the bigger is the publicity for your company.
So you see, that silicon wristbands with their huge range of application can send across your message not only efficiently but really far and wide. But there is yet another benefit of using silicon bands as advertising tool for your organization and that relates to its cost effectiveness. As compared to other promotional tools such as television commercials, the silicon band gifts involve lower costs and investments.
As a result silicon wristbands are being used for advertising purposes by variety of organizations. Starting from the multi-national corporations to public services, from clubs to non-profit organizations the silicon wristbands seem to emerge as the most wanted promotional weapon for all types of entities seeking publicity.
When you are using silicon wristbands for advertising purposes you have to take care of one thing: you have to customize the pieces according to your specific aim. For that you have to emphasize on three factors: color, logo and the slogan. All these three factors have to be in perfect sync with the spirit of your brand or organizational objective.
The silicon band manufacturers generally maintain catalogues from which you can choose the color and design of the piece that best complements your company objectives. After that it will be your responsibility to supply your company logo to the manufacturer. At the same time you have to provide the slogan too. The manufacturer will get your company logo and slogan printed onto it either by the process of embossing or debossing or laser printing.
Thus customized, the wristband of your choice is now ready to circulate your company’s name among a wide section of your target customers and you get much needed publicity for your company in a simple and cost effective manner.
Jason Uvios writes about on The Silicon Wristbands - A Novel Way of Advertising to visit :- http://www.siliconewristbands-news.info, http://www.siliconewristbandsfacts.info and http://www.siliconewristbandsreview.info
How to Recover Every Dollar of Your Advertising Expenses from Now On?
What is I showed you a killer way to make sure that you recover your advertising expenses, turbo boost your websites lead generation power and make some serious money in return?
This tactic will hardly take you some few hours to setup but it will dramatically improve your websites conversion ratio and help you to attract more sales out of thin air.
Also you will recover your advertising cost in the process. Spend $100 in advertising your website and instantly make $120 or $150 along with tons of leads and long term sales.
Donot take this tactic lightly, it is proven to work and has generated millions of dollars worth of sales for top marketers who knows the power of this simple but powerful tactic.
Here’s how to implement this tactic with your own products and services.
As per copywriting and pshychological experts, a quality product with a powerful copy that costs under $20 will lead to instant purchase decision by the customers.
Therefore what you need to do is create a killer package, product or service that costs under $20 and is related to your main product.
You might be in a niche where it is impossible to create a product that sells for under $20. But if you apply some creativity you can create an information product and sell it for under $20 to your visitors.
Information products like ebook, reports, tutorials, audios, videos, etc will cost nothing to create and then you can distribute them to your customers absolutely free.
So make sure you create a quality product with powerful copy for under $20.
Once you do this, create a salespage with a ‘One Time Offer’. That means that you will tell your visitors that they will view this page only ONCE and they will never be taken to this page again through any of your webpages or emails or through any links.
This is known as ONE TIME OFFER.
Once you have created this one time offer page, what you need to do is put this page as a thank you page that you will redirect your subscribers to once they fill out your optin form.
Here’s what happens. You advertise your lead page for 20 cents per click on google adwords for example.
For $100 google sends you 500 visitors. Out of these 500 visitors 150 signup as your subscriber. Then they get redirected to your ‘One Time Offer’ webpage where you are selling your product for $20.
Let us assume that this product converts 4% of your visitors into customers. With this conversion ratio you will sell 6 products out of 150 subscribers who will see your one time offer.
You have made $120 out of your leads instantly. You spend $100 on advertising and you made $120, that’s a net profit of $20.
Along with that you received 150 leads absolutely free. Your autoresponder follow up system will sell your main product to these 150 leads and convert into more profits.
Can you see the power of this system? This will help you to skyrocket your conversion ratio through the roof and make sure that you recover back your advertising expenses instantly.
There has never been a better time for you to make MORE money from your leads than it is today.
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Building Client Loyalty at 2 am
I was reading the book called Dig Your Well Before You’re Thirsty by Harvey Mackay, when the author asked a question that really got me thinking.
In one chapter Harvey tells the story how after a round of golf, his friend tells the foursome that he got a call the night before at 2 a.m. from a guy he used to know years before. This friend was in serious trouble and needed $20,000 to cover some payroll checks he wrote for his business and without the money he would probably be sent to jail.
The caller was asking Harvey’s friend for the $20k. He didn’t get it.
Then the foursome started talking about how many people they knew that would come through for them in the clutch if called at 2 a.m. And that got me thinking to how many people I could call if I was in trouble.
How about you? How many people could you call at 2 a.m. if you needed help? With either money, the name of a good doctor, to get bailed out of jail, or a shoulder to cry on. The more names you come up with, the stronger your network is. And the stronger your network/database is, the better you will do in the mortgage business and life in general.
The best way to have people you can depend on, is to be someone they can depend on first. This comes with words and actions. It’s funny, I have always thought of myself as someone who my friends could depend on, but when I meditated on it, I realized that I never made sure that they knew that they could depend on me.
Sure, I tell my clients that if they ever need anything to give me a call, but they don’t. Unless it is mortgage related. So this is something I need to change. And to do so I wrote a special letter to most of my clients from me, as a person, not as their loan officer. No company stationary. None of that ‘From the desk of’ stuff.
Just a simple letter from a friend. I thanked them for their friendship, told them about the story above, and told them that if they ever needed anything they could call me at any time. And then I gave them my home phone number, which is a huge deal for me because I value my privacy very much.
Since I work only be referral, I like most of my clients. They are easy to work with and become friends by the end of the loan process. If your lead generation causes you to deal with people you would rather not spend time with, you shouldn’t be sending a letter like this to anyone you would not sincerely want to help. It is of no use if you tell someone to call you and turn your back on them when they do.
And if money is short, that should not stand in your way. People need more than money. The author of the book reported that he has called at least 50 people for help and none of the calls were for money.
So far, no one has called me. I guess that is good news. But four people took the time to approach me to tell me how much they appreciated the gesture and that if I ever needed anything to let them know as well.
So how many people do you know that would help out at 2 a.m.?
Ameen Kamadia, “The Millionaire Loan Officer” is a mortgage consultant, coach and trainer. For dozens of free articles on mortgage marketing and dozens of cheap marketing ideas visit: http://www.mortgagemagic.info
10 Hot Tips to Make Your Ad Copy Sizzle Now
If you are marketing online, it’s essential that you know how to write effective ad copy. If you can string two sentences together, you can learn to write effective ad copy. Best advice- “Enter the conversation already going on in your prospect’s head”. People don’t care what you are selling, they care if you can solve their problem, or meet a need. Talk about what they want to buy, not what you want to sell.
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People are more likely to think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. Local personalities and celebrities count!
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Need more testimonials? Hold a contest- the top five people with the best testimony get their product order for free. Boost your sales!
5. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. To get the article, send press releases with pictures to the local paper. Make sure your press release is in the paper’s best interest, not yours! The paper won’t do a story on your business, unless they think it will matter to their readers. Getting published will get you the publicity you need.
6. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product. Keep it honest. The good feelings and excitement of the bonus will turn to cynicism and distrust if your customer feels the value of the bonus was inflated just to get the sale. Would the bonus truly excite you?
7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. Got kids and pets? Include a family picture too.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity. Speaking of donating to charity, set up a program where customers can refer charities.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
And test, test, test. Keep making adjustments until you are getting the result you want. You can write the cleverest copy, but if you ain’t getting the action, the copy is a waste of time. You’ll be surprised at how the simplest changes can sometimes increase results significantly.
Karen Hurd is a former Marketing executive. She’s been in network marketing since 1988. She’s a writer, wellness coach and film maven. She lives in Virginia, with her husband & 5 children.
Home business ideas: http://www.squidoo.com/ezmoney
Her blog: http://lifestylcreatr.blogspot.com
Digital Signage Market Poised to Skyrocket
Well it appears that the 800-pound gorilla Google has set its sights set on the digital signage market.
The New Scientist Web site broke the story earlier this month that the search-engine company has filed for a patent on a way to divvy up ads on a network of electronic signs. The ideas seems to be to give retailers and others a simple way to organize an advertising campaign to promote inventory on, for example, a digital signage network display or displays near their stores in a mall.
Just as Google allows advertisers on the search engine to specify characteristics of their online ad campaigns, such as what keywords to use, how much money to spend, and what to say in ads, the new Google system is likely to give retailers a way to get very specific about what product is advertised, how and where it’s advertised and how much will be spent to advertise it.
Granted, Google is only at the patent filing stage, and it’s much too soon to discuss this approach in detail. However, that’s not what’s important. The point is that Google’s approach is another sign that digital signage networks are organizing into a market that can be meaningful to advertisers. Google’s patent filing is further evidence digital signage is quickly transforming from an amorphous marketing concept into a concrete, definable reality.
Like the November ‘06 Screen Association announcement of the first directory of UK-based digital signage networks that accept third-party advertising and the news a month later of the formation of Nielsen In-Store to help marketers quantify in-store audiences, the Google patent move is a further indicator that digital signage networks are coming of age as a legitimate, quantifiable ad medium.
Another is the financial health of the out-of-home advertising market, which in 2007 is expected to be the second fastest growing advertising medium behind the Internet. A New Year’s Day article in MediaWeek quotes a forecast from private equity and mezzanine capital investment firm Veronis Suhler Stevenson as saying the out-of-home ad market will grow 6.7 percent to $7.25 billion, following a 7.9 percent growth rate in 2006. It goes on to say PricewaterhouseCoopers projects even stronger growth of 7.9 percent for 2007.
To be sure, out-of-home advertising encompasses many things, like digital and conventional billboards, cinema and mobile (i.e. bus, taxi, etc.) However, it also includes digital signage networks, which surely will stake out a growing piece of the out-of-home ad pie as they organize further into a media buy individual companies and ad agencies can measure and understand.
That could not come at a better time as ad agencies and ad buyers increasingly question how effective their traditional television and print ads are. Digital video recorders (DVRs) and video on demand are giving television viewers more control over what they watch and when. Zapping commercials -fast forwarding past them- continues to grow along with consumer uptake of digital video recorders.
Newspapers aren’t delivering the audience they once did. Circulation is down nationwide and that’s taking its toll on the commercial value of the medium. One need look no further than McClatchy Co.’s sale of the Minneapolis Star Tribune for about half of the $1.2 billion purchase price the publishing company paid in 1998 to see the impact of falling circulation.
All of these factors -including the congealing of digital signage networks into a quantifiable market, new convenient ways for retailers to ties their inventories to ads on digital signs near their stores, TV commercial zapping and the decline in newspaper circulation- point out that digital signage advertising is poised to skyrocket to new heights in 2007.
David Little is a digital signage authority with 20 years of experience helping professionals use technology to more effectively communicate their messages. Keywest Technology specializes in technology for digital signage. Visit http://www.keywesttechnology.com and expand your marketing horizons.
A Deadly Mistake Made In Marketing
I once participated in a group that really promised a great future for all its members because the leaders had supposedly negotiated a great deal with a major communications company. The partnership was going to enable us to sell our telecom services and receive a residual monthly commission but rent the major communication company’s hardware.
It sounded like a great deal and once I was told about it, I believed and dove in to promote the group. The vision of a network of telecom users from whom I would build an incredible monthly residual income dominated my thoughts since it was a communication device used everyday by just about everybody. The “launch” was set for a few months from the time I joined.
The months passed and I anxiously prepared my marketing campaign that was going to create an unbelievable income stream for me. I spent a long time preparing exactly how I was going to get customers fast…and the promised launch month came and went. No news. No announcement. Nothing.
Of all the things people hate about marketing, the worst is when people feel deceived.
The group I was with committed the major mistake of making promises without being able to back them up. I joined on the basis of being able to work my business with that specific deal (which must have been too good to be true) but at least I had the sense not to wait around hoping that it would come through.
The rich and successful all have something in common: integrity. I know, I know, you’re probably thinking “but I know of people with lots of money who have NO integrity.” Yes, it’s true that you can have money and not have integrity, but it takes more than just money to make a person rich. What good is money if your health is poor and failing? What good is money if your relationships are miserable and you have no family to share the money with?
To be really rich in the fulfilling and lasting sense, you must have a positive mental attitude, good health, strong relationships, freedom from fear, a hopeful future, learn from mistakes, love what you do, keep an open mind on all subjects, wisdom to understand people, self discipline, and financial security.
If in your marketing you make promises that have no real hope of being fulfilled, you are doomed to fail. You may make money in the short run, but you will lose the integrity you need to become truly rich and your business will gradually suffer and disappear as so many dishonest businesses do. I’ve seen hundreds of businesses come and go and unfortunately, many only last a few months. To ensure the longevity of your business and your rich and happy life, always be honest in your marketing and only make promises that you can keep.
Tyler Ellison teaches how to make fast easy money online marketing legally using automated systems and guerilla techniques to promote businesses at http://www.youcanworkthenet.com
Tobacco Companies Promotional Methods
One of tobacco companies’ main methods of promoting is in the retail stores. The point of sales is what tobacco companies are focused on and the retail stores are their primary source for communication and showcasing their products to the customers. Incentives of varying degrees are offered to the retail stores at many times to help their products get a location considered prime or to help their products get pushed more by the retailers.
Another method of promotion by tobacco companies is the packaging of their products with discounts on multiple packs of their brand being bought by the customer. Everyone loves the idea of saving a little money. So they will likely purchase multiple packs instead of just one to get the discounts.
Posters, racks of displays, sign usage, t-shirts, hats and sunglasses offer promotional methods popular in retail stores also; people love hats, t-shirts and sunglasses. The tobacco company will receive free advertising when the customer who bought one of these products wears it out in public in view of everyone.
Check out counters in retail establishments are the best locations for tobacco company’s products. This is an area all customers will see at one point.
Having a price drop for a certain period of time on tobacco company’s products is also an efficient way to gain promotion in a positive manner. Adding coupons on the customer’s current purchase or for use on their next purchase of the product is a good way to get promotion across too. Saving money is important to every person.
For the best well seen products in a retail establishment, the area beside the counter or right behind the counter at eye level is prime placement area. This will help tobacco companies in their promotional gains.
Tobacco companies should make sure any of their products on display are in secured cabinets or cases. This will dissuade shop lifters, which could become a big problem with displays that are open to anyone.
The promotional method of sign usage is a good idea. Signs should be placed on cigarettes and tobacco products that have a pricing of a discounted nature going on at that particular time. This will draw the customer’s attention to products.
Sponsorship of rodeos, concerts or racing events is a great way to get promotion of the products out there to be seen. These events list their sponsors on very large posters along with the products of that company and their advertisements. With all the people that go to these type events viewing will be in a large capacity for tobacco company’s ads.
Some sports teams such as race drivers have companies in the tobacco industry sponsoring them also. The company can then have their name and products name put on the driver’s car as a sponsorship advertisement. The public will then get full view of these advertisements.
There are so many promotional methods tobacco companies can integrate into their advertising campaigns, all it takes is some imagination and the realization of all the possibilities available out there to them for this endeavor.
Kevin Dark is the owner of http://www.bizsmoke.com, where information about cigarettes can be found.
Cigarettes Advertising: What Is Allowed And What Is Not
These sponsors would use real cute and catchy phrases or jingles to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies. Some of these jingles or logos people still remember today.
The Federal Communications Commission around the year 1967 announced that discussion of heath or smoking related ads were not sufficient enough as advertisements that were paid. The Federal Communications Commission, eventually, made TV stations put advertisements for anti smoking with no cost from the organizations that provided these ads for the TV.
A complete ban on all cigarette/tobacco advertising on the TV and radio was passed and put into effect in early 1971. Advertisements which had tobacco that was of the smokeless varieties continued to be able to advertise until the year 1986.
Most all cigarette advertising was done by placing ads on billboards or by having ads in magazines, but to be able to do this they had to have a Surgeon General Warning included within each ad. Packaging of cigarette and tobacco products had to have this warning included within them also.
Some of the don’ts of cigarette advertising include: no advertisements on radio or TV programs or in any magazine publications which have an audience that is under the age of 21, no advertisements on Universities, Colleges or any other Schools in their programs for theatrical performances, sport events etc., comic books cannot have any cigarette ads in them due to the age of the reading audience which is usually under the age of 21, zero cigarette samples can be passed out and given to anyone who is not 21 years old.
Cigarette ads cannot represent cigarette smoking as the way to be cooler, better known to the opposite sex or to get higher up on the social ladder, actors or models in cigarettes ad campaigns have to be at the very least 25 years old and ads cannot depict any of them being described as an athlete or of having been in athletic career fields. To receive a in-depth view of all specific don’t in the cigarette advertising world. You can go to the Federal Communications Commission website and pull them up for viewing.
Some of the do’s of cigarette advertising include: cigarette advertisements can be placed in facilities for only adults, where no children or teenagers under the age of 21 can be admitted. Cigarette and tobacco ads can be placed in a retail establishment as long as it is not displayed on the back or front of any windows, large and regular cigar brands can be advertised via radio or TV, as long as these ads fall under the guidelines and jurisdiction of the FCC.
Manufacturers of cigarettes can place their ads, but will have to pay, in theaters, videos, TV and games for only adult facilities which restriction to all minors is set in force, and ads may be placed in videos as long as they will not get to be distributed out into the general public.
You can check out the FCC website and pull up the entire lists of can do’s for the tobacco advertising industry, this will give you more specific rules and guidelines.
Kevin Dark is the owner of http://www.all-cheap-discount-cigarettes.com/, which is the ultimate source of information on cigarette advertising.
Five Ways to Make Your Advertising Work Harder
One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, the worst response experts say people should give is to think an ad was exceptionally creative. Instead, the person should respond by wanting to buy the product.
Here are five ideas advertising writers may use to help make their ad copy more effective.
1. Proof. Let people know how good your product or service is by offering proof that it stacks up better than its competition, or that it has met or exceeded certain tests or specifications. When stating numbers, such as how much faster one medicine works when compared with another, round numbers are less effective. Therefore, try to use uneven numbers like 23.7% rather than round numbers like 25% and your message will be more believable.
2. Identification. Do not be afraid to let people know who you are, where you are located and what you think and feel. Rather than appearing to hide behind a post office box number, tell people that your office is located at 1234 Elm Street in the red brick Smith Building, which was constructed in 1916. This not only makes you seem more interesting, but also more believable and trustworthy.
3. Guarantee. People will always be more willing to buy from you if they trust you will refund their purchase price if they are not satisfied. Yes, you may have to incur some expenses paying for refunds, but your increased sales will more than make up the difference.
4. Accessibility. Similar to identification, it always is best to be easy to reach, so do not omit your contact information from your ads, especially ads in print and on-line messages. Whether it is your phone number, Internet URL, email address or all three, make sure they are correct and working properly before you publish the ad. For example, if you are publishing a toll-free number that only works from the USA, if you also include your regular telephone number with area code, potential customers from other countries may also buy from you.
5. One more thing. Every sales letter should have a PS following the signature. This part of the letter will most likely be read more closely than some other parts, so utilize it to reinforce your most important point, or offer an extra bonus to motivate the reader to act immediately.
By making sure your advertising message has met the above five criteria, you will ensure the next ad you write will help make your cash register ring even more loudly.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://www.besuccessfulnews.com
